EPISODE 3 | 14:09 min
To RFP, or Not to RFP? That is the Question
Join Tim Glomb from Wunderkind and Chris Marriott, President of Email Connect, for a deep dive into the future of email and marketing technology. In this episode, Chris shares insights from a decade of guiding brands through RFPs and vendor selection, while Tim explores how new solutions—like identity resolution, decisioning engines, and “invisible AI”—are reshaping the landscape.
You’ll learn:
- When brands should and shouldn’t run an RFP
- How invisible AI is transforming segmentation, analytics, and efficiency
- Why identity resolution and AI-driven decisioning are becoming essential
- How to budget for emerging “non-category” tools that deliver outsized value
Perfect for marketers, brand leaders, and anyone looking to stay ahead of the curve in MarTech.


