EPISODE 2 | 11:19 min
How AI, Identity & Behavioral Signals Power Crazy Efficient Meta Spends
In this episode, Tim Glomb and Richard Jones reveal how Wunderkind is helping brands unlock radically more efficient Meta ad campaigns through AI, behavioral data, and identity resolution. Whether you're a senior marketer looking to connect your owned channels with paid media more intelligently, or a paid media manager looking to knock the socks off your boss, this one's for you.
You’ll learn:
- How Wunderkind’s identity graph fuels smarter Meta segmentation and retargeting
- Why early beta clients are seeing 7–9x ROAS—and slashing ad spend by up to 80%
- How AI can automate real-time decisions across email, text, and Meta
- What makes this new integration a game-changer for CMOs heading into BFCM
