Exigo

“Every day is a big day” is the mantra of David Abbey, CEO and Co-Founder of Penny.

An entrepreneur at heart, David founded his first business in 2003. Known for laser focus on the customer experience, David zeroes in on industry gaps, identifies opportunities, creates strategic partnerships and fosters incredible culture and growth within companies.

In 2018, David, alongside co-founder, Chris Noble, developed Penny AI to help millions of direct sales consultants, just like David’s wife, build, develop and grow sustainable Direct Sales businesses so they have more time to focus on what matters most.

David Abbey

CEO and Co-Founder of Penny

Your Next Competitive Advantage: Experience Obsession - David Abbey

From customer interactions to field experiences, the years of the pandemic had been one of the greatest catalysts for the direct sales industry. The companies that turned the challenges of the pandemic into opportunities had one thing in common: unwavering focus on customer and field experiences.
In this upcoming webinar, David Abbey will discuss why focusing on these three key areas will help you create competitive advantage and make the most of the industry momentum:
• Exceptional shopping experiences - taking personalization to the next level
• Customer obsession - your growth multiplier
• Transforming the field experience - leading with wellness and purpose


Industry Trends and the focus on data informed decisions and personalization

David Hersh is an entrepreneur, investor, and advisor based in San Francisco. His ideas on building lean, profitable, mission-driven businesses have helped hundreds of businesses get “unstuck" and find their breakaway path. He is currently the CEO of Mobilize, a private-label professional network and involved with several startups as board member and transformation advisor. He was the Founding CEO of Jive (NASD: JIVE), which he grew from a small open source project up to its IPO. He also spent two years as a Board Partner at the venture capital firm Andreessen Horowitz.

David Hersh

CEO of Mobilize

What's after Facebook: Building Your Own Network For Growth, Compliance and Retention - David Hersh

Social media groups aren’t the only way to manage an army of independent sellers. Join Rodger Smith and David Hersh, CEO of Mobilize, to learn how to create a private network for independent sellers to engage, stay compliant and keep the company message aligned.


McKinley Oswald

President of Direct Sales

The Technology Verb Uses to Grow Your Business - McKinley Oswald

Jonathan Gilliam is Founder and CEO of Momentum Factor, the leading provider of online compliance monitoring, online reputation management, and digital risk mitigation strategies for direct sellers.

A published author, accomplished technology consultant and sought-after speaker on topics of digital impact, Jonathan’s first book, Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity … and Change the World helped shape the direct selling industry conversation about new media and delivered a vision of social media’s promise for direct sellers. More recently, he authored Blastoff! Creating Growth in Direct Selling Companies, featuring lessons from CEOs and influencers throughout the direct sales channel.

Named by the Austin Business Journal as one of Austin’s Best CEOs in 2016, Jonathan is also founder of the Direct Selling Legal & Compliance Summit. His firm, meanwhile, was awarded the 2017 DSA Partnership Award by the Direct Selling Association (DSA), and has also appeared on the Inc. 5000 Fastest Growing Private Companies List for five years straight.

Jonathan Gilliam

Founder and CEO of Momentum Factor

The Future of Compliance in Direct Selling: Compliance Automation - Jonathan Gilliam

As we live more and more in the digital world, the compliance departments of direct sellers will have to adapt in order to keep pace. This will bring new technologies and will require implementing a number of measures, including:
• Artificial Intelligence (AI)
• Expansive Monitoring
• Mobile Apps
• Field Education
• Unauthorized Seller Solutions
• Online Reputation Management


Chris is an experienced Business Development and Sales executive with over 20 years experience in Direct Marketing. Chris is a founder and Executive Vice President at FlexPay, the powerful AI solution solving the false credit card decline problem, and helping merchants and customers unlock the full global potential of legitimate payment transactions. 
Prior to FlexPay, Chris has played leadership roles in three acquisitions including AEGON Direct Marketing's acquisition of JCPenney Direct Marketing in 2000 for over $2billion, Vantiv's acquisition of Litle for $361mm, and Optimal Payments acquisition of Meritus Payment Solutions for $210mm. 
Chris has served on the Electronic Retailing Assoc. board of Directors for 4 years including being nominated Chairman of the Board and was responsible for leading their strategic push into new markets to streamline growth in OmniChannel.

Chris Reinmuth

Founder and Executive Vice President of FlexPay

Solving the Biggest Revenue Retention Problem You Face - Chris Reinmuth

Chris Reinmuth, a direct marketing and payments industry expert, will discuss one of the biggest, most mission-critical challenges facing every MLM business with Rodger Smith.
False payment declines, or payments that are incorrectly declined by fraud protection systems, break your payment and cash flow streams, creating unwanted and unnecessary customer churn. Many company's don't realize that false declines typically cause up to 45% of recurring payments to be declined.
Chris will dive into the root causes of this problem, and discuss the technology options company's can employ to transparently solve this problem, eliminating the need for customer involvement.


Originally from LA, Rafferty Pendery now resides in Clearwater, Florida...so he has both US coasts covered.  
Between scuba diving, the prestigious Explorer’s Club and working on NASA projects (yes, you heard that right!), he co-founded Rave Retailer to develop online selling solutions that help business owners SELL more and PROFIT more! 
He and his partner have helped generate billion dollars in retail sales to date, and while dollars are at the heart of sales, money isn’t the motive.
14 years ago, Rave Retailer was built with the intention of helping people. Period.  Rave, is all about setting an example that inspires and motivates others to help their fellow human beings. This is an area where Raffy and I are aligned...doing good in the world.
Rafferty and his wife, Hana-li, are passionate about helping others, in their personal and professional relationships. By serving thousands of companies across many industries, they believe that helping a business owner sell more improves the lives of their families and their staff. And that starts ripples that they may never personally see...but will change the world. 

Rafferty Pendery

CEO of Rave Retailer

The Future of eCommerce in Network Marketing - Rafferty Pendery

Selling online has grown like wildfire over the past 10 years and people are used to a certain kind of retail experience that network marketing hasn’t traditionally had.
We’ll discuss strategies and technologies that network marketing companies can use to combine the POWER of eCommerce tools with the POWER of a direct selling sales-force to cause massive and rapid expansion.


Your Next Competitive Advantage: Experience Obsession - David Abbey

Today's Host

Rodger Smith

Today's Guests

David Abbey

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