Inside B2C Marketing with Barbra Sainsurin of Anthropologie Group

This is a podcast episode titled, Inside B2C Marketing with Barbra Sainsurin of Anthropologie Group. The summary for this episode is: <p>In this episode of <em>Transformers</em>, Ann Funai sits down with Barbra Sainsurin, GCMO of Anthropologie Group, to explore the fast-paced world of B2C marketing—from real-time insights and AI tools to building cross-functional trust and cultural relevance. From her days at Under Armour to leading transformation at Anthropologie, Barbra shares how she combines data, curiosity and heart to drive purposeful change. With warmth, vulnerability and an unapologetically customer-obsessed mindset, Barbra reveals what it takes to lead with impact and thrive in modern retail.&nbsp;</p><p><br></p><p><em>Chapters</em>&nbsp;</p><p><br></p><p>00:00 – Barbra Sainsurin on her leadership style&nbsp;</p><p>02:25 – B2C vs B2B: 3 key marketing transformation differences&nbsp;</p><p>08:35 – Why cross-functional insights drive marketing success&nbsp;</p><p>12:30 – Translating marketing for stakeholders&nbsp;</p><p>15:20 – Ditch the jargon: Embrace curiosity in communication&nbsp;&nbsp;</p><p>19:47 – What it means to be a tech-savvy marketer: The evolution of data-driven marketing&nbsp;</p><p>27:04 – Buy vs. Build: Scaling omnichannel experiences&nbsp;</p><p>30:22 – 3 keys to building high-impact marketing teams&nbsp;</p><p><br></p><p><em>The opinions expressed in this podcast are solely those of the participants and do not necessarily reflect the views of IBM or any other organization or entity. </em></p>