True Tickets

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This is a podcast episode titled, True Tickets. The summary for this episode is: Jerry is joined by <a href="https://www.linkedin.com/in/zarracina/" rel="noopener noreferrer" target="_blank">Matt Zarracina</a>, CEO and Co-founder of <a href="https://true-tickets.com/" rel="noopener noreferrer" target="_blank">True Tickets</a> - a scalable and secure digital ticketing delivery experience that integrates with many of today’s existing ticketing platforms. “What exactly is a ticket?” is one question they discuss. Can it be viewed in the same class as a digital asset, token or NFT? Or is it a license, with a set of business rules outlining terms of an experience?Matt explains that True Tickets plays a similar role in a ticketing industry, to what <a href="https://www.sabre.com/" rel="noopener noreferrer" target="_blank">Sabre</a> (airline reservation system) plays in the travel industry.  As “the Sabre” of ticketing, True Tickets provides the transparency, chain-of-custody, and engagement rules of how tickets can be security managed across an ecosystem of ticket companies.  Matt describes that being the custodian of tickets is a distributed computing problem, hence permissioned blockchain, as a distributed shared ledger system, is well suited for rules management across a diverse ecosystem of ticket vendors.To quote the <a href="thinkblockchain.org" rel="noopener noreferrer" target="_blank">Think Blockchain book,</a> “if there are 1000 applications of blockchain, bitcoin is just one”… True Tickets certainly is a standout amongst the other 999 applications.Here are links to the articles Matt and Jerry referenced.<ul><li><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__matthew-2Dzarracina.medium.com_nfts-2Dshouldnt-2Dbe-2Dtickets-2Dand-2Dhere-2Ds-2Dwhy-2D5a63b7d0f00f&d=DwMF_g&c=jf_iaSHvJObTbx-siA1ZOg&r=hhgwynMzmD-0vZjvv9v1Pec60fjXsHfAB1vzm9KNpcg&m=slycQ47vjI7bwDhTnMpLiiQ2VdwPMS7NyfJKbmzEWONleelBS0MQAZnudvsONbBC&s=keUM7BgXFdS8WSuXz52ReRPeboKTMKSI49BTRGNOGrk&e=" rel="noopener noreferrer" target="_blank">NFTs shouldn’t be tickets and here’s why</a>     </li><li><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__matthew-2Dzarracina.medium.com_ticketing-2Dand-2Dweb-2D3-2D0-2Dbridging-2Dthe-2Dmetaverse-2Dand-2Dthe-2Dactual-2Dverse-2Da4d70eebea1a&d=DwMF_g&c=jf_iaSHvJObTbx-siA1ZOg&r=hhgwynMzmD-0vZjvv9v1Pec60fjXsHfAB1vzm9KNpcg&m=slycQ47vjI7bwDhTnMpLiiQ2VdwPMS7NyfJKbmzEWONleelBS0MQAZnudvsONbBC&s=gDcHVlOnQQtZIrKwKA6-V-5iw3waQCjDEamQgAU1O-k&e=" rel="noopener noreferrer" target="_blank">Ticketing and Web 3.0: Bridging the Metaverse and the “Actual-verse”</a></li><li><a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__matthew-2Dzarracina.medium.com_ticketing-2Dthe-2Dactual-2Dverse-2Dnfts-2D2-2D0-2D5730e609779e&d=DwMF_g&c=jf_iaSHvJObTbx-siA1ZOg&r=hhgwynMzmD-0vZjvv9v1Pec60fjXsHfAB1vzm9KNpcg&m=slycQ47vjI7bwDhTnMpLiiQ2VdwPMS7NyfJKbmzEWONleelBS0MQAZnudvsONbBC&s=YEJUzpup7J2cIBjsBnUqnGZZTkPgHt1q1oOx-11GW7U&e=" rel="noopener noreferrer" target="_blank">Ticketing, the “Actual-Verse”, & NFTs — 2.0</a></li></ul>Get your copy of <a href="https://app.casted.us/account/95/shows/e6480999-2194-4709-8e1a-966e7541eb0c/episodes/7e5d5272-b49b-444a-a3ea-d3587a8d188f/thinkblockchain.org" rel="noopener noreferrer" target="_blank">Think Blockchain today here</a>! Royalties from the book are donated to the American Cancer Society.<h5>This podcast is sponsored by IBM Blockchain and Kaleido. Comments by Jerry, DJ, and Guests are their own and don't necessarily represent the sponsors position or opinions.</h5>

DESCRIPTION

Jerry is joined by Matt Zarracina, CEO and Co-founder of True Tickets - a scalable and secure digital ticketing delivery experience that integrates with many of today’s existing ticketing platforms.

“What exactly is a ticket?” is one question they discuss. Can it be viewed in the same class as a digital asset, token or NFT? Or is it a license, with a set of business rules outlining terms of an experience?

Matt explains that True Tickets plays a similar role in a ticketing industry, to what Sabre (airline reservation system) plays in the travel industry. As “the Sabre” of ticketing, True Tickets provides the transparency, chain-of-custody, and engagement rules of how tickets can be security managed across an ecosystem of ticket companies. Matt describes that being the custodian of tickets is a distributed computing problem, hence permissioned blockchain, as a distributed shared ledger system, is well suited for rules management across a diverse ecosystem of ticket vendors.

To quote the Think Blockchain book, “if there are 1000 applications of blockchain, bitcoin is just one”… True Tickets certainly is a standout amongst the other 999 applications.

Here are links to the articles Matt and Jerry referenced.

Get your copy of Think Blockchain today here! Royalties from the book are donated to the American Cancer Society.

This podcast is sponsored by IBM Blockchain and Kaleido. Comments by Jerry, DJ, and Guests are their own and don't necessarily represent the sponsors position or opinions.

Today's Host

Jerry Cuomo

|IBM Fellow, VP Technology

Today's Guests

Matt Zarracina

|CEO, Co-Founder, True Tickets

As co-founder and CEO of True Tickets, Matt's mission is to improve the live events experience for venues, patrons, and performers alike by reestablishing the common link between all three: trust.

https://www.linkedin.com/in/zarracina/