Automation in the Advertising Industry is the topic of this episode where Jerry is joined by David Mitchell, the CTO at VMLY&R - a global brand and customer experience agency.
They discuss how modern AI and automation technology has been the tool of choice of today’s leading advertising agencies. David shares a cool and inspiring example of something he calls the Laugh Tracker with Tennessee Tourism.
A key word that you will hear repeated during the episode is context. Once established, understanding the context in which the user is visiting your web site, gives you an opportunity to delight the users with Authentic, and Personalized ad campaign.
The ad agency world makes its mark on creativity. And as you will hear David has an abundance of creativity that accompanies his engaging personality.