Redefining marketing automation and personalization with generative AI

Pierre spent his 30-year career at the intersection of customer strategy, data, analytics, technology, and marketing transformation. He helps companies define their customer engagement strategies and capabilities to capitalize on their growth opportunities. In his current role at IBM, Pierre leads the Marketing Transformation Practice Globally. Prior to IBM, Pierre spent 12 years as SVP at Epsilon, a leader in marketing digital enablement, where he led the retail and consumer goods segment.. Prior to that Pierre led client services at Merkle for the Retail and B-B Sectors. Prior to that Pierre cofounded DiaLogos, a marketing and CRM consulting company. He grew the firm to 110 consultants in 5 years. Pierre has intimately worked with over 50 leading brands, across many industries, in designing and building their customer engagement and marketing capabilities including: Walgreens, Domino’s, Apple, Charles Schwab, Dunkin’s, Dell, Microsoft, Marriott, Wells Fargo, Kellogg, Johnson and Johnson, Kraft, Sysco, Unilever.

Emily McReynolds is the Head of Global AI Strategy at Adobe. She has over 15 years of experience in machine learning & AI. Emily has a passion for translating complex technical concepts into understandable sound bites. She was the founding program director for University of Washington’s Tech Policy Lab, where she led projects on augmented reality, driverless cars, and Toys That Listen. She started coding in HTML and taught people to use computers back when we used floppy disks.