The 2023 Global Consumer Trends Index Webinar

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This is a podcast episode titled, The 2023 Global Consumer Trends Index Webinar. The summary for this episode is: Listening to consumers is more important than marketing to them. And with a looming global recession after several years of economic disruption, this has never been more pertinent. That’s why we surveyed over 10,000 global consumers on everything from what channels they like to purchase from, why they’ve left a favored brand and how their spending habits will change due to the rising cost of living. Here’s a taste of what you can expect:<ul><li>When it comes to driving sales, email is the most effective channel, beating banner ads and SMS by 108%</li><li>Brand loyalty is on the rise, with 59% of consumers prepared to pay more to purchase from a preferred brand</li><li>Consumers are incredibly concerned about the current global economic uncertainty, with 60% very pessimistic about the looming recession and economic outlook</li></ul> This webinar will not merely furnish you with the statistics that matter, but also the insight and analysis to build more meaningful relationships between brand and buyer at every stage of the customer lifecycle.

DESCRIPTION

Listening to consumers is more important than marketing to them. And with a looming global recession after several years of economic disruption, this has never been more pertinent. That’s why we surveyed over 10,000 global consumers on everything from what channels they like to purchase from, why they’ve left a favored brand and how their spending habits will change due to the rising cost of living.

Here’s a taste of what you can expect:

When it comes to driving sales, email is the most effective channel, beating banner ads and SMS by 108%
Brand loyalty is on the rise, with 59% of consumers prepared to pay more to purchase from a preferred brand
Consumers are incredibly concerned about the current global economic uncertainty, with 60% very pessimistic about the looming recession and economic outlook

This webinar will not merely furnish you with the statistics that matter, but also the insight and analysis to build more meaningful relationships between brand and buyer at every stage of the customer lifecycle.

Today's Guests

Jim Clark

|Research Director Econsultancy / Xeim Labs

Leading Xeim's sponsored research business, I'm focused on positioning brands as thought leaders with unique research. With 20 years of experience, I enjoy working across reports, infographics, interactive dashboards, webinars and live presentations.

Tim Glomb

|VP Global Content

Tim is a 20+ year brand marketer living at the intersection of content, technology and psychographic data. His experience as a change agent and dynamic team leader has proven to deliver cutting edge, differentiating strategies for the likes of Mark Cuban Companies, several global brands and most recently as VP Global Content at the CM Group, now known as Marigold. In an age where data drives action, yet the consumer landscape lives on ever-shifting sands, Tim’s ability to utilize innovation while focusing on business outcomes sets him apart from your cookie-cutter marketing execs. Tim is also a prominent voice in the movement to adopt zero-party data within a relationship marketing strategy.