Ep 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?
Do you want to generate more growth for your business? Of course, you do.
But the biggest thing holding companies back from achieving their desired growth comes down to perspective.
How do you perceive your marketing, messaging, and marketplace?
How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?
Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?
Are you doing too much inbound when you should be doing more outbound or vice versa? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Sadly, it's not! Find out what you really need to do to scale!
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