Let's be honest, scaling a business is not for the faint of heart.

It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.

In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.

On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.