HubSpot

It’s crazy to think that I’ve been solely responsible for marketing since I started my business in 2010. I’ve never had a marketing person on my team, never hired a contractor, and it’s always been me with the strategy. But that all changed in 2022 when I logged into LinkedIn for the first time in forever and saw a message from a fractional CMO.  What’s a CMO? What does fractional CMO mean? What can a CMO do for my business that I can’t do myself as someone who has built a career as a marketing expert? This episode covers it all, plus, what we’re working on in our marketing strategy right now. <a href="https://www.facebook.com/groups/goaldiggerpodcast/" target="_blank" rel="noopener">GOAL DIGGER FB COMMUNITY</a> <a href="https://www.instagram.com/goaldiggerpodcast/" target= "_blank" rel="noopener">GOAL DIGGER INSTAGRAM</a> <a href="http://jennakutcherblog.com/cmo" target="_blank" rel= "noopener">GOAL DIGGER SHOWNOTES</a>

632: I Hired a CMO, Here's Why

I was recently with a ton of other leaders in our industry and the topic of building a team came up a lot and I was shocked at how complicated some of the processes were around hiring. I’m not knocking them, but they just aren’t for me. From getting agents to help find candidates to having 5 part interviews or massive requirements, it just isn’t how I do things. People ask all of the time if we’re hiring and 99% of the time the answer is no, but we recently WERE hiring and we were able to hire two incredible new team members in under a week using our method of hiring – with a twist.  <a href= "https://www.facebook.com/groups/goaldiggerpodcast/" target= "_blank" rel="noopener">GOAL DIGGER FB COMMUNITY</a> <a href="https://www.instagram.com/goaldiggerpodcast/" target="_blank" rel="noopener">GOAL DIGGER INSTAGRAM</a> <a href="https://jennakutcherblog.com/sevendayhire" target="_blank" rel="noopener">GOAL DIGGER SHOWNOTES</a>

654: How I Hired Two New Team Members in Under 7 Days

What could you do in 16 hours a week? Well, my guest today is going to share how she built and sustained a business with just that – first out of necessity but then out of desire. Shay Cochrane is a major proponent of NOT neglecting your life to be profitable. You can be a whole person while still building a successful business.  Shay’s wildly popular stock images subscription business, Social Squares, is evidence of that. Shay works just 16 hours a week so she can get back to being a human and mom and wife. Shay wants to encourage other entrepreneurs to tune out those distracting outside voices and dial into what you really want. You can do things differently, and this conversation will help you see what’s possible. Get 10% off your quarterly and annual <a href= "http://socialsquares.com/goaldigger" target="_blank" rel= "noopener">Social Squares</a> subscription with code: JENNABONUS <a href= "https://www.facebook.com/groups/goaldiggerpodcast/" target= "_blank" rel="noopener">GOAL DIGGER FB COMMUNITY</a> <a href="https://www.instagram.com/goaldiggerpodcast/" target="_blank" rel="noopener">GOAL DIGGER INSTAGRAM</a> <a href="https://jennakutcherblog.com/shaycochrane" target="_blank" rel="noopener">GOAL DIGGER SHOWNOTES</a>

653: Is Your Life Suffering While Your Business Thrives? Here’s How to Fix It

It’s easy for us to feel like we’re constantly in creation mode. It becomes a process of churning and burning and our content doesn’t work FOR us, we’re just constantly working ON it. Well, it’s time that changes. Let's talk about how we can give our content a longer life span so that long after we hit publish, it’s still working for us and bringing us results. My third point in this episode will blow your mind and have you rethink your content creation process forever. Want to 20x your traffic in under an hour a week? Visit <a href="http://teachmetopin.com" target="_blank" rel= "noopener">teachmetopin.com</a> <a href= "https://www.facebook.com/groups/goaldiggerpodcast/" target= "_blank" rel="noopener">GOAL DIGGER FB COMMUNITY</a> <a href="https://www.instagram.com/goaldiggerpodcast/" target="_blank" rel="noopener">GOAL DIGGER INSTAGRAM</a> <a href="https://jennakutcherblog.com/pinterest2023" target="_blank" rel="noopener">GOAL DIGGER SHOWNOTES</a>

652: How to Get a Longer Lifespan with Your Content

By the time Leila Hormozi was 29-years old she sold her first business for $50 million. By the age of 30, her portfolio of companies crossed $200M per year in portfolio revenue spanning brick & mortar service, licensing, education, e-commerce and more.  Those are some massive numbers. There’s no skirting that fact. But does bigger mean better? And does achieving big things = happiness? If you’ve ever achieved a big goal but found that that achievement didn’t automatically result in more happiness for you, keep listening to this conversation with Leila. I’m excited to have her on the podcast to talk about how she’s reframed what it means to be both happy and successful – honestly, the way she described it is life-changing. <a href= "https://www.facebook.com/groups/goaldiggerpodcast/" target= "_blank" rel="noopener">GOAL DIGGER FB COMMUNITY</a> <a href="https://www.instagram.com/goaldiggerpodcast/" target="_blank" rel="noopener">GOAL DIGGER INSTAGRAM</a> <a href="https://jennakutcherblog.com/leila" target= "_blank" rel="noopener">GOAL DIGGER SHOWNOTES</a>

651: A Life-Changing Way to Think About Success and Happiness

Personal development has become a buzzword in the modern era, with individuals all over the world focusing on and ready to enhance themselves. The market for self-improvement products and services is booming, and it’s easy to become obsessed with the latest strategies, tactics, and techniques for personal growth.  But there’s one thing that I think keeps getting forgotten in this space where we’re challenged to learn and grow and do… it’s the PERSONAL part of developing. In this episode, we’ll discuss why it’s vital to remember that personal development is about the "personal" aspect as much as it is about the "development." In other words, it’s important to focus on the individualism of the process, rather than simply following generic blueprints. Get My Book: <a href="http://jennakutcher.com/book" target="_blank" rel="noopener">How Are You, Really?</a> <a href= "https://www.facebook.com/groups/goaldiggerpodcast/" target= "_blank" rel="noopener">GOAL DIGGER FB COMMUNITY</a> <a href="https://www.instagram.com/goaldiggerpodcast/" target="_blank" rel="noopener">GOAL DIGGER INSTAGRAM</a> <a href="https://jennakutcherblog.com/knowyourself" target="_blank" rel="noopener">GOAL DIGGER SHOWNOTES</a>

650: Don't Make THIS Mistake When It Comes to Personal Development

Hiring staff, getting office space, working with more and more contractors… These are often regarded as the quote-unquote sexy parts of a business on the rise. But are those steps right for your business? Do you need them to be successful and scale your income? In this episode, we’ll dig into what it’s like to scale back and still grow your business in a way that feels right for you. For almost two years, Olivia Herrick has been running her business as lean as possible. No contractors, she didn’t replace her studio manager, and she ditched her out of home studio space. But instead of her revenue scaling back as she scaled back her operations, she actually generated more income and learned a lot along the way.  <a href="https://www.facebook.com/groups/goaldiggerpodcast/" target="_blank" rel="noopener">GOAL DIGGER FB COMMUNITY</a> <a href="https://www.instagram.com/goaldiggerpodcast/" target= "_blank" rel="noopener">GOAL DIGGER INSTAGRAM</a> <a href="https://jennakutcherblog.com/olivia2023" target="_blank" rel="noopener">GOAL DIGGER SHOWNOTES</a>

649: How to Scale Back, Be Private, and Still Succeed

Back to Network

The Goal Digger Podcast Website

How do I build my dream job? How do I make money online? Am I ready to leave my 9 to 5? How can I create passive income? How can I grow my Instagram following? And the biggest question of all, can I *really* turn my passion into profits? 

Welcome to the Goal Digger Podcast where we will answer ALL of these questions and so much more! Week after week, host Jenna Kutcher brings you the the productivity tips, social media strategies, business hacks,, and inspirational stories that can help YOU design your dream career. Jenna shares tangible tips and hacks that she used to become a self-made millionaire in photography, online courses, Instagram sponsorships, and navigating the world of being a #girlboss social media influencer. Along with sharing her best kept secrets, she interviews the best in the industry (Amy Porterfield, Jamie Ivey, Melyssa Griffin, Lori Harder, Cathy Heller and so much more) who will share their secrets to ensure you are seen, heard, (and hired!) 

With millions of downloads and counting, the Goal Digger Movement is growing every day and now it’s YOUR TURN to hear from the experts, get inspired, and tackle your biggest goals along the way.  

What do you say? Are you in?  Because we believe that work doesn’t have to feel like work.

632: I Hired a CMO, Here's Why

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Jenna Kutcher

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