HubSpot

<h5>Rate, Review, & Follow on Apple Podcasts</h5> "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">please consider rating and reviewing my show</a>! This helps me support more people -- just like you -- move toward the online life and business that they desire. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Follow now!</a>

#537: How To Have Difficult Conversations With Your Team

The unexpected gift I received from taking 5 weeks off. I just got back from a five-week-long sabbatical, and holy smokes, sweet friend — it was so much different than I thought it would be. Now, if you have been with me for a while (or listened to <a href="https://www.amyporterfield.com/465">Sabbatical 101: How I’m Prepping for 30 Days Away From My Business</a>), you know that taking an extended time away from my business is something that I have been wanting to do for years. It took a lot of preparation, hard work, and countless lattes — but I made it happen!  Going into it I had some expectations about how things would go. I knew that I would have the time of my life at Chloe’s wedding in Mexico and that I’d create some really great memories with my family at our new lake house. I also knew that being away from my business might cause some anxiety, but heck, that’s what skinny margs are for, right?  But something happened over the course of my sabbatical that I didn’t expect. As I got further and further away from my business, I realized A LOT about myself that I wasn’t necessarily ready to confront. There was an emotional and eye-opening component to my time away that I was not prepared for — and if you know me, you know I like to be prepared. Now, don’t get me wrong, I am SO glad that I took this sabbatical, and in the end, I walked away with a life-changing gift… … But would I do it again? You’ll just have to tune in to find out. Here’s a glance at this episode… <ul> <li>[03:01] I just finished my five-week sabbatical!</li> <li>[04:47] The good: I loved spending so much time with Hobie. I went at a slower pace and took the time to really take care of myself.</li> <li>[07:03] The bad: It was really difficult to disconnect. After Mexico, my head started to spiral around work. I had anxiety, which was alarming to me. </li> <li>[09:26] The ugly: Was that I realized that my identity was in my work. I felt restless when not checking things off of a list. I started to get FOMO. </li> <li>[11:23] The flip side of identifying with my work so strongly is that I really love my work and feel great about it. I love my team, my students, and all of you listeners!</li> <li>[12:33] The gift: I need to explore who I am beyond my work. I need to feel loved, supported, and accomplished even if I don’t have a thriving business. </li> <li>[13:17] Would I take five weeks off again. No! Five weeks is too much. I’m thinking two weeks each quarter might be more fitting for me personally.</li> <li>[20:09] You might wonder how I was even able to take so much time off of my business. I’ve created a program called <a href="http://amyporterfield.com/systems">Systems That Scale</a> which is all about how I run my business.</li> </ul> Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” <– If that sounds like you, <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">please consider rating and reviewing my show</a>! This helps me support more people — just like you — move toward the online life and business that they desire. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Follow now!</a>

#478: 5 Weeks Unplugged: Lessons From My Sabbatical

<h2><a href="https://www.amyporterfield.com/2023/03/558/" target= "_blank" rel="noopener">Grab the freebie for this episode here! >>> The Brand Voice Guide Outline You Wish You Had Sooner</a></h2> <h2>If you want to develop your brand voice, here’s where you should start </h2> When people think of a brand, they often think of what they look like visually – from its logo to its color palette.  But one often overlooked (and equally important) aspect to a business’s brand is its voice. Your brand voice is your brand’s unique personality -- what you sound like to the rest of the world -- and it’s oh-so important when it comes to standing out from the crowd. One way to figure out if you have a well-established brand voice is by asking yourself, “If my logo or visual branding didn’t appear alongside my content, would people even know it's me or my company?” Be honest! If the answer is no, then you might need to spend some time developing your brand voice. Once you’ve really honed in on how you want to sound to your audience, you can create a brand voice guide – which will serve as your guiding star when it comes to all things content creation.  In fact, my brand voice guide has been a crucial part of how I’ve been able to have my team, and various contractors, write content that sounds like I could have written it myself. In this episode, I’m diving into what I include in my own brand voice guide, along with exercises you can do to hone in and perfect your own. You’ll learn:  <ul> <li>Why your voice is such an important piece of your brand</li> <li>What I include in my brand voice guide, plus a few examples</li> <li>Exercises to help you develop your own brand voice</li> <li>Examples of companies that have a well-developed brand voice</li> </ul> Plus much, much more! I promise this episode is a great listen for any business owner looking to polish their branding, whether you’re just getting started or have been in the game for a while.  Here’s a glance at this episode... <ul> <li>[01:39] Your brand voice should be consistent throughout all of your communication. </li> <li>[08:35] Get an NDA signed before sharing your brand voice guide with employees or contractors. </li> <li>[09:46] The first section should be an introduction to your business and the value you offer. This is also known as a mission or brand statement. </li> <li>[11:37] The next section is an overview of your audience, or ideal customer Avatar. Include 5 to 10 bullet points from demographics to desires and fears.</li> <li>[13:16] The next section is your brand values. Brand values help you frame your brand story in a way that resonates with your target audience.</li> <li>[15:53] The next section is your biography. It's important that you determine how you want people to talk about you.</li> <li>[18:09] The next section is your brand personality. This is how you want to sound to your audience. </li> <li>[25:52] You can also include a section on your tone, or the overall attitude and mood that you create in your communication. </li> <li>[30:07] You can use the “this but never that” formula to describe your tone.</li> <li>[33:14] The final section is essential content. Grab some A+ examples of your own content that can be used as a reference.</li> </ul> <h5>Rate, Review, & Follow on Apple Podcasts</h5> "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">please consider rating and reviewing my show</a>! This helps me support more people -- just like you -- move toward the online life and business that they desire. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Follow now!</a>

#558: What I Include In My Brand Voice Guide (& How It’s Served Me Really Well)

<h3>How I’ve completely ignored these 4 pieces of popular business advice and still found success</h3> Have you ever been given a piece of business advice that makes you roll your eyes?  I know I have. In fact, there are four pieces of advice that I’ve heard on repeat over the years that I believe can be more detrimental than helpful -- especially if you’re first getting started in business.  The thing is, this is really popular business advice. You see it all over Facebook and Instagram, it’s published in business media outlets, and I can’t even tell you how many times I’ve heard a successful entrepreneur say it Live from stage, or while presenting a webinar.  Sure, I’ll bet it’s been helpful for some people. But for me, it’s been more discouraging than motivating.  And because this advice is so mainstream (cough cough, played out), it’s made me feel like following it is the only way to be successful in business – and I’m here to tell you that it’s not. So, sweet friend, in this episode, I’m flipping the script -- and it’s my hope that if this advice has left a salty taste in your mouth, like it has mine, you might be able to gain a new perspective.  Here’s a glance at this episode... <ul> <li>[05:18] As entrepreneurs, we receive a lot of advice. I'm going to talk about advice that I'm sick and tired of hearing. </li> <li>[06:45] #1: Follow your passion. This does more harm than good. For most of us, following your passion isn't reality. </li> <li>[09:10] #2: If you want to be successful, you have to constantly be learning. Consuming a ton of content without taking dedicated action isn't going to get you anywhere. </li> <li>[10:40] #3: In order to succeed you have to hustle. Sacrificing everything that’s important to you is a recipe for burnout. </li> <li>[14:02] #4: You've got to be fearless. We should listen to rational fears that are wired into our brains to protect us.</li> </ul> <h5>Rate, Review, & Follow on Apple Podcasts</h5> "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">please consider rating and reviewing my show</a>! This helps me support more people -- just like you -- move toward the online life and business that they desire. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Follow now!</a>

#557: 4 Popular Pieces Of Business Advice I’m Sick & Tired Of Hearing

<h3>The 6-step framework that grew Donald Miller’s small business to a 15 million dollar operation</h3> Have you ever thought about growing your business, but then stopped dead in your tracks because you have absolutely no idea where to start? I get it, sweet friend – the thought of accelerating your business growth sure does sound nice, but it’s hard to take that first step, especially when you don’t have a proven framework to follow.  But here’s the good news. There are proven frameworks out there that can help you optimize your small business for revenue and profit. And that’s why I invited Donald Miller to the show. Don is a business educator and author (among many other things) who scaled his four person business to a 15 million dollar operation by following a simple six-step plan.  Talk about some serious growth!  He’s going to break down his six-step framework (that anyone can use, no matter where you are in your entrepreneurial journey) -- along with the biggest lessons he learned along the way.  Don is no stranger to the show, and it’s because I have the utmost respect and admiration for him as a person, and a business owner.  I hope you enjoy this conversation and learn as much as I did! <h5>Rate, Review, & Follow on Apple Podcasts</h5> "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">please consider rating and reviewing my show</a>! This helps me support more people -- just like you -- move toward the online life and business that they desire. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Follow now!</a>

#556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller

<h3>99% of entrepreneurship is having to ‘figure things out’ – here’s the process I use when I don’t know where to start</h3> I don’t know if anyone has ever told you this, but 99% of entrepreneurship is figuring things out when you have no idea what to do.  That’s not an exact statistic, but you get the point.  I can’t tell you how many times I've set a goal without having the slightest clue on the first step to take. And I’m talking about big goals – like writing a book, and adding an entire sales department to my team. For me, having to get a little scrappy in order to figure something out is one of the most exciting parts of being an entrepreneur. I like being resourceful, I like learning new things, and I also get a ton of satisfaction out of creating something from nothing. But the thing is, the fact that ‘figuring it out’ is exciting and not overwhelming to me is because I have a very specific mindset I adopt when I’m facing a new challenge.  And in this episode, I’m going to share what that mindset is. You’ll also hear: <ul> <li>Why being resourceful is the key to figuring anything out</li> <li>How to create an identity around the fact that you’re a resourceful person</li> <li>The specific steps I take when I’m clueless on how to accomplish my goals</li> <li>The mantra I tell myself when I start to feel overwhelmed</li> </ul> If you’ve ever not done something because you don’t know how to do it, then this episode is for you, sweet friend. So pop in those earpods and give this episode your full attention! Here’s a glance at this episode... <ul> <li>[04:38] The first thing to do when you don't know what to do is to create an identity around being a resourceful person. </li> <li>[08:18] Break your goal into small segments or phases. Take small steps and as you complete them move on to the next one. </li> <li>[09:55] If you're not sure how to do something, reach out to someone who has already done it. Then put together a plan and get into action. </li> <li>[13:18] Clarity comes with each step and action creates momentum. </li> <li>[14:24] When you embrace mistakes, that’s when the magic happens. </li> <li>[16:22] Homework: List five things that you've always wanted to do in your business but haven't because you don't know how. </li> </ul> <h5>Rate, Review, & Follow on Apple Podcasts</h5> "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">please consider rating and reviewing my show</a>! This helps me support more people -- just like you -- move toward the online life and business that they desire. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Follow now!</a>

#555: The Mindset I Adopt When I Don't Know The First Step & Have To Figure It Out

<h2>Learn to communicate in a way that converts with one of the top virtual selling experts</h2> I’ll be honest – I don’t think selling, or pitching, comes easily to anyone.  Even if you’re a super confident and likable person, communicating in a way that converts is a skill that most people really need to dedicate time to learning, especially when you’re selling virtually. Long ago, when I first started hosting webinars, I dreaded the time that I had to start pitching. The last thing I wanted to do was come off as pushy, so I would get a lot of anxiety around promoting my products.  It’s gotten easier with time, but man-oh-man do I wish this learning curve is something I could have fast-tracked!  That’s why I invited Colin Boyd to the show. He advises some of the biggest names in the world to confidently offer value and create webinars that convert, and in this episode, he’s spilling his strategies!    In this episode, Colin shares: <ul> <li>Why selling is all about helping your audience make a decision</li> <li>Tangible ways to become more confident when you sell</li> <li>How to successfully pitch without sounding pushy or salesy </li> <li>What a conversion story is and how you can identify yours</li> </ul> … Plus so much more! So if the thought of pitching during your webinar has your stomach in knots, be sure to tune into this episode because it’s packed full of strategies that will help you sell like a pro. Here’s a glance at this episode... <ul> <li>[09:42] Colin shares how he got his start. </li> <li>[12:45] Colin discovered that marketing and speaking are fundamental to business.</li> <li>[15:02] A webinar that sells is about helping people make a decision as opposed to just gathering more information.</li> <li>[19:08] The offer opens the door for your potential customers to enter a transformational space.</li> <li>[22:01] There are three levels of certainty within an offer..</li> <li>[24:20] Stories are a big part of a webinar. The audience sees their story in a conversion story.</li> <li>[27:30] Conversion story framework: 1. Are you like me? 2. Can you lead me? 3. Is there a path I can follow?</li> <li>[30:16] Use a conversion story instead of an origin story. Find a moment in your life when you had a transformational moment with what you're offering.</li> <li>[34:18] All you need is one irresistible presentation that you can refine and scale to create the business of your dreams.</li> <li>[37:41] Sell the experience of your course, not the process of it. Describe the results, not the steps. </li> <li>[41:23] Too much information is one of the biggest mistakes in webinars. Infusion selling is speaking your content in a way that sells your offer. </li> <li>[49:05] Q&As should be prepared. </li> <li>[51:55] When creating a webinar, find 3 or 4 key ideas to share. </li> <li>[55:40] Ask: 1. What beliefs do I need to shift in order for people to make a commitment? 2. What's something valuable I can share? 3. How can I show the vehicle in a really unique and simple way?</li> </ul> <h5>Rate, Review, & Follow on Apple Podcasts</h5> "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">please consider rating and reviewing my show</a>! This helps me support more people -- just like you -- move toward the online life and business that they desire. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. <a href= "https://podcasts.apple.com/us/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545?mt=2" target="_blank" rel="noopener noreferrer">Follow now!</a>

#554: Proven Webinar Selling Strategies That Aren’t Sleazy Or Pushy with Colin Boyd

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Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

#537: How To Have Difficult Conversations With Your Team

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