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Episode 1072  |  21:43 min

What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia

Episode 1072  |  21:43 min  |  11.30.2021

What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia

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This is a podcast episode titled, What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia. The summary for this episode is: <p>Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased&nbsp;the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP.&nbsp;<a href="https://martechpod.com/episode/creating-digital-experiences-for-the-post-pandemic-consumer-lynne-capozzi-acquia" rel="noopener noreferrer" target="_blank">Show Notes</a></p><p><strong>Connect With:&nbsp;</strong></p><ul><li><strong>Lynne Capozzi:&nbsp;</strong><a href="https://www.acquia.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/lynnecapozzi/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><strong>The MarTech Podcast</strong>:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><strong>Benjamin Shapiro</strong>:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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