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Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the tasks we can afford to. Today, Erica talks about how to blend humans, artificial intelligence, and marketing automation together.&nbsp;<a href="https://martechpod.com/episode/ai-tool-accessibility-for-marketers-erica-salm-rench-rasa-io" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Erica Salm Rench:&nbsp;<a href="https://rasa.io/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/esalm/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://martechpod.com/marketing-questions/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/i-hear-everything" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/martechpod" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://iheareverything.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Blending Humans, AI, & Automation -- Erica Salm Rench // rasa.io

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The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

MarTech Podcast // Marketing + Technology = Business Growth

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce better content. While we’ve gotten to the point where we trust machines for short form content, the future could see machines producing long form content as well. Today, Erica talks about AI-led content creation.&nbsp;<a href="https://martechpod.com/episode/ai-tool-accessibility-for-marketers-erica-salm-rench-rasa-io" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Erica Salm Rench:&nbsp;<a href="https://rasa.io/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/esalm/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://martechpod.com/marketing-questions/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/i-hear-everything" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/martechpod" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://iheareverything.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

AI-Led Content Creation -- Erica Salm Rench // rasa.io

Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. The automation tools available to marketers now far outnumber the ones that were available just five years ago. In fact, marketers have come to depend on AI to make the marketing process more efficient, using tools for content generation, meeting scheduling, etc. Today, Erica talks about artificial intelligence tool accessibility for marketers.&nbsp;<a href="https://martechpod.com/episode/ai-tool-accessibility-for-marketers-erica-salm-rench-rasa-io" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Erica Salm Rench:&nbsp;<a href="https://rasa.io/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/esalm/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://martechpod.com/marketing-questions/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/i-hear-everything" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/martechpod" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://iheareverything.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

AI Tool Accessibility for Marketers -- Erica Salm Rench // rasa.io

Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. There is no denying that language models like ChatGPT have brought significant advancements to content creation and syndication in marketing. However, while they can provide valuable insights, it’s crucial to feed them with your own data for accurate decision-making. Today, Yaniv discusses where artificial intelligence is most effective in marketing. <a href="https://martechpod.com/episode/leveraging-ai-without-losing-creativity-yaniv-makover-anyword" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Yaniv Makover:&nbsp;<a href="https://anyword.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/yaniv-makover-a8590b3/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://martechpod.com/marketing-questions/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/i-hear-everything" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/martechpod" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://iheareverything.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Where is AI Most Effective in Marketing? -- Yaniv Makover // Anyword

Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. While AI can assist in content generation, it should be seen as a tool to enhance and augment human creativity rather than replace it. Striking the right balance between leveraging AI capabilities and nurturing one's own creativity is essential to maximize the potential of both and achieve truly remarkable outcomes. Today, Yaniv discusses leveraging AI without losing your creativity. <a href="https://martechpod.com/episode/leveraging-ai-without-losing-creativity-yaniv-makover-anyword" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Yaniv Makover:&nbsp;<a href="https://anyword.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/yaniv-makover-a8590b3/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://martechpod.com/marketing-questions/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/i-hear-everything" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/martechpod" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://iheareverything.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Leveraging AI Without Losing Creativity -- Yaniv Makover // Anyword

Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. PPC ads can generate immediate visibility and traffic to your website or landing page. However, to achieve sustainable growth, it's important to adopt a comprehensive marketing strategy that incorporates multiple channels and tactics. Today, Chris discusses why optimizing PPC is not how you grow. <a href="https://martechpod.com/episode/marketings-demise-in-the-digital-age-chris-nawrocki-heur" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Chris Nawrocki:&nbsp;<a href="https://heur.co.uk/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/chrisnawrocki/?originalSubdomain=uk" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://martechpod.com/marketing-questions/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/i-hear-everything" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/martechpod" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://iheareverything.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Optimizing PPC is not How You Grow -- Chris Nawrocki // Heur

Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. Recent updates, such as Apple's iOS update and the removal of third-party cookies by Google, have impacted the ability to serve media at scale and profitably. These developments raise questions about what marketing truly encompasses in the current digital landscape. Today, Chris discusses marketing's demise in the digital age. <a href="https://martechpod.com/episode/marketings-demise-in-the-digital-age-chris-nawrocki-heur" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Chris Nawrocki:&nbsp;<a href="https://heur.co.uk/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/chrisnawrocki/?originalSubdomain=uk" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://martechpod.com/marketing-questions/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/i-hear-everything" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;<a href="https://twitter.com/martechpod" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://iheareverything.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Recent Episodes

AI-Led Content Creation -- Erica Salm Rench // rasa.io

AI Tool Accessibility for Marketers -- Erica Salm Rench // rasa.io

Where is AI Most Effective in Marketing? -- Yaniv Makover // Anyword

Leveraging AI Without Losing Creativity -- Yaniv Makover // Anyword

Optimizing PPC is not How You Grow -- Chris Nawrocki // Heur

Marketing's Demise in the Digital Age -- Chris Nawrocki // Heur

About The Show

MarTech Podcast // Marketing + Technology = Business Growth

Benjamin Shapiro

Host & Producer