HubSpot

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. There’s always been a battle between the three biggest tech giants Meta, Google, and Apple for industry dominance. And it’s looking like Apple wants to position itself as the most dominant with its venture into the advertising business. Today, Juan discusses Apple making inroads into the ad business. <a href="https://martechpod.com/episode/why-i-decided-to-give-juan-the-martech-newsletters-juan-mendoza-the-martech-weekly" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Juan Mendoza:&nbsp;<a href="https://www.themartechweekly.com/" rel="noopener noreferrer" target="_blank">Website</a><a href="https://sparktoro.com/" rel="noopener noreferrer" target="_blank">&nbsp;</a>//<a href="https://www.linkedin.com/in/randfishkin/" rel="noopener noreferrer" target="_blank">&nbsp;</a><a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Apple Makes Inroads Into the Ad Business -- Juan Mendoza // The MarTech Weekly

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MarTech Podcast Website

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

MarTech Podcast // Marketing + Technology = Business Growth

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. As we continue to make our way out of the pandemic, many changes are taking place and these changes are well presented in marketing. Martech spending in the US has slowed down as more consumers return to in-store shopping which led to Shopify having to lay off many of its employees. Today, Juan discusses this month's top three martech news stories. <a href="https://martechpod.com/episode/why-i-decided-to-give-juan-the-martech-newsletters-juan-mendoza-the-martech-weekly" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Juan Mendoza:&nbsp;<a href="https://www.themartechweekly.com/" rel="noopener noreferrer" target="_blank">Website</a><a href="https://sparktoro.com/" rel="noopener noreferrer" target="_blank">&nbsp;</a>//<a href="https://www.linkedin.com/in/randfishkin/" rel="noopener noreferrer" target="_blank">&nbsp;</a><a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

MarTech Spending, & Netflix Ads -- Juan Mendoza // The MarTech Weekly

Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. Unlike a lot of different industries, the martech space is highly collaborative across companies and online communities. When the Martech Podcast was looking to overhaul their newsletter, they looked no further than Juan Mendoza, the newsletter guy, to try to grow their businesses together. Today, Juan discusses why Ben decided to give him the MarTech Podcast’s newsletter. <a href="https://martechpod.com/episode/why-i-decided-to-give-juan-the-martech-newsletters-juan-mendoza-the-martech-weekly" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Juan Mendoza:&nbsp;<a href="https://www.themartechweekly.com/" rel="noopener noreferrer" target="_blank">Website</a><a href="https://sparktoro.com/" rel="noopener noreferrer" target="_blank">&nbsp;</a>//<a href="https://www.linkedin.com/in/randfishkin/" rel="noopener noreferrer" target="_blank">&nbsp;</a><a href="https://www.linkedin.com/in/juan-mendoza-2b3a63a4/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Why I Decided to Give Juan the MarTech Newsletters -- Juan Mendoza // The MarTech Weekly

Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing can be a great way to improve your sales when you’ve hit a certain threshold of monthly revenue and you've optimized all your other marketing channels. But, the biggest decision companies have to make is whether they’ll manage their own affiliate programs or outsource them to an agency or consultant. Today, Dustin discusses whether you should run your own affiliate program. <a href="https://martechpod.com/episode/pillars-of-affiliate-marketing" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Dustin Howes:&nbsp;<a href="https://dustinhowes.com" rel="noopener noreferrer" target="_blank">Website</a><a href="https://sparktoro.com/" rel="noopener noreferrer" target="_blank">&nbsp;</a>//<a href="https://www.linkedin.com/in/randfishkin/" rel="noopener noreferrer" target="_blank">&nbsp;</a><a href="https://www.linkedin.com/in/dustinhowes" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Should You Run Your Own Affiliate Program? -- Dustin Howes // Performance Marketing Magic, LLC

Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing has come a long way from its earlier days of dodgy tactics to become a channel that is one of the favorites of many companies today. However, the mistake a lot of companies make is expecting the program to maintain itself and grow without dedicating someone to the task. Today, Dustin discusses the pillars of affiliate marketing. <a href="https://martechpod.com/episode/pillars-of-affiliate-marketing" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Dustin Howes:&nbsp;<a href="https://dustinhowes.com/" rel="noopener noreferrer" target="_blank">Website</a><a href="https://sparktoro.com/" rel="noopener noreferrer" target="_blank">&nbsp;</a>//<a href="https://www.linkedin.com/in/randfishkin/" rel="noopener noreferrer" target="_blank">&nbsp;</a><a href="https://www.linkedin.com/in/dustinhowes" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Pillars of Affiliate Marketing -- Dustin Howes // Performance Marketing Magic, LLC

This is the 2nd part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia. Yesterday, Chris and I talked about leveraging video to build brand trust and authority In today's post COVID world. Today, we're gonna do a case study talking about implementing video campaigns in a remote work situation.&nbsp;<a href="https://martechpod.com/episode/leveraging-video-to-build-brand-trust-and-authority-chris-meador-wistia" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Chris Meador:&nbsp;<a href="https://wistia.com/" rel="noopener noreferrer" target="_blank">Website</a><a href="https://sparktoro.com/" rel="noopener noreferrer" target="_blank">&nbsp;</a>//<a href="https://www.linkedin.com/in/randfishkin/" rel="noopener noreferrer" target="_blank">&nbsp;</a><a href="https://www.linkedin.com/in/chrismeador/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Implementing Video Campaigns in a Remote-Work World -- Chris Meador // Wistia

Welcome to the Martech Podcast. This is the 1st part conversation talking about video marketing strategies. Joining us is Chris Meador, VP of Marketing at Wistia, which is a video marketing firm that specializes in helping SMBs build brand trust and authenticity, particularly in the remote hybrid world.&nbsp;He's also the brains behind the newly launched show business video series and certification which helps marketers understand how to craft a video strategy and create brand connections. Today, Chris and I are going to talk about leveraging video to build brand trust and authority.&nbsp;<a href="https://martechpod.com/episode/leveraging-video-to-build-brand-trust-and-authority-chris-meador-wistia" rel="noopener noreferrer" target="_blank">Show Notes</a>Connect With:&nbsp;<ul><li>Chris Meador:&nbsp;<a href="https://wistia.com/" rel="noopener noreferrer" target="_blank">Website</a><a href="https://sparktoro.com/" rel="noopener noreferrer" target="_blank">&nbsp;</a>//<a href="https://www.linkedin.com/in/randfishkin/" rel="noopener noreferrer" target="_blank">&nbsp;</a><a href="https://www.linkedin.com/in/chrismeador/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>The MarTech Podcast:&nbsp;<a href="https://benjshap.com/contact/" rel="noopener noreferrer" target="_blank">Email</a>&nbsp;//&nbsp;<a href="https://benjshap.com/newsletter" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;//&nbsp;<a href="https://twitter.com/benjshapllc" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Benjamin Shapiro:&nbsp;<a href="https://benjshap.com/" rel="noopener noreferrer" target="_blank">Website</a>&nbsp;//&nbsp;<a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;//&nbsp;&nbsp;<a href="https://twitter.com/benjshap" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Recent Episodes

MarTech Spending, & Netflix Ads -- Juan Mendoza // The MarTech Weekly

Why I Decided to Give Juan the MarTech Newsletters -- Juan Mendoza // The MarTech Weekly

Should You Run Your Own Affiliate Program? -- Dustin Howes // Performance Marketing Magic, LLC

Pillars of Affiliate Marketing -- Dustin Howes // Performance Marketing Magic, LLC

Implementing Video Campaigns in a Remote-Work World -- Chris Meador // Wistia

Leveraging Video to Build Brand Trust and Authority -- Chris Meador // Wistia

About The Show

MarTech Podcast // Marketing + Technology = Business Growth

Benjamin Shapiro

Host & Producer