HubSpot

Cultural appropriation happens more often than in should. And inappropriate use of a culture not your own happens even more often. Both of these practices are harmful, and in this episode I'm walking you through clear examples of both, and giving you practical guidance on how not to engage in them. In addition, you'll walk away with practical guidance on how you as an individual and consumer can play a role in shutting down these practices as well.
Here are the links mentioned in the episode:


Hailey Beiber make trend rant - Shantal Smith

The cultural appropriation of yoga - Blair Imani

The Maasai People Take Back Their Brand

Dia de los Muertos Barbie Walks a Fine Line Between Cultural Appropriation and Appreciation

Kim Kardashian West's Kimono underwear meets Japanese backlash

How Disney redeemed itself with 'Coco' after the Dia de Muertos trademark fiasco


Full show transcript available at www.inclusivemarketing.co

21. Cultural Appropriation and Inappropriate Use of a Culture Not Your Own: Let's Talk About It

Back to Network

Inclusive Marketing is the future of marketing! This podcast is all about covering the intersection of inclusion and marketing, and related principles like belonging, customer experience, and diversity to equip you to embrace and authentically practice this new way of marketing. As a result, you and your teams will be poised to win the attention, adoration, and loyalty of a broader group of consumers who feel like they belong with you.

Inclusion and Marketing

We're days away from Black History Month 2023 in the U.S. and Canada. It is a wonderful thing that more brands are celebrating the achievements and contributions of Black people to society, however, there are some missteps I've seen over the years by brands that have cause a bit of backlash from the very community they wish to celebrate.

I don't want this to happen to you. So in this episode, I walk you through 7 principles you need to be aware of before going live with your next campaign.

Find the examples and visuals referenced in this episode here: https://inclusivemarketing.co/black-history-month-campaigns/
-----
What inclusive brand type are you? Take this quick quiz to find out: www.inclusivemarketing.co/quiz
Want to go deeper with building your inclusive brand? Check out Inclusive Brand Academy at www.inclusivebrandacademy.com and find out which option is right for you.

36. [BONUS] Listen Before Hitting "Go" on Your Black History Month Campaign

More brands than ever are engaging in inclusive marketing. And increasingly, consumers are starting to take notice. And while it is a good thing that marketers are making more of an effort to serve a broader range of people, consumers from underrepresented and underserved communities aren’t just automatically flocking to those brands.
Marginalized consumers want brands to prove they are worthy of their attention and dollars. They have higher expectations of the brands that are working to win their attention and get them to swipe their credit cards.
In this episode, I cover five expectations diverse consumers have of brands that want to earn their loyalty.
-----
Podcast mentioned in this episode: How Consumers Want You to Celebrate Heritage Months with Arturo Gutierrez (Inclusion & Marketing podcast, episode 23)
What inclusive brand type are you? Take this quick quiz to find out: www.inclusivemarketing.co/quiz
Want to go deeper with building your inclusive brand? Check out Inclusive Brand Academy at www.inclusivebrandacademy.com and find out which option is right for you.

35. 5 Consumer Expectations for Brands Engaging in Inclusive Marketing in 2023

In this episode – Sarah-Chen Spellings and I and cover a lot of topics ranging from what makes marketing truly inclusive, how to focus your efforts by going narrow to reach a wider audience, as well as best practices for building a high-performing diverse team.
About Sarah-Chen Spellings:
Sarah is the co-founder and managing partner of Beyond the Billion (BTB), launched as The Billion Dollar Fund for Women, the world's first and largest global consortium of 100+ venture capital funds and limited partner investors that have now pledged to and are actively deploying beyond US$1BN to be invested into women-founded companies. She also hosts the Billion Dollar Moves podcast.
Here's what we covered in this session:

Why leaning into diversity can be a growth pillar for brands

How diversity can be a foundational starting point for building a high-performing team

What to focus on when working to build a high-performing team that is representative of the people

Why many leaders struggle to find diverse talent

How to build a culture that is conducive for team members to share their opinions and experiences

Why unconscious bias training isn't what moves the dial in building an inclusive culture (and what actually does)

How to ensure you set yourself up for success in reaching your goals as it relates to your diversity and inclusion goals


What inclusive brand type are you? Take the quiz to find out. www.inclusivemarketing.co/quiz
Want to go deeper on how to attract and retain diverse customers and talent? Check out my program Inclusive Brand Academy and see which option works best for you. www.inclusivebrandacademy.com

34.  [BONUS] Practical Tips for Building a Diverse Team | Interview on the Billion Dollar Moves Podcast

Life is about belonging. And because of that business is about belonging. That's why the businesses that take the time to serve consumers from underrepresented and underserved communities are winning their attention, adoration, and loyalty. In this episode, I chatted with Jacqueline Snyder and Minna Khounlo-Sithep about how product-based businesses are winning more customers by leaning into inclusion in a manner that fits for both their business and their customers.
Here are some key points covered in the discussion:

The 3 areas product-based business owners infuse inclusion into their businesses

Why it doesn't matter where your brand starts in terms of the types of consumers you're able to reach

Why representation matters beyond just brand and product photography

Why there's no one right way to build an inclusive brand

Why feedback (or complaints) are a great opportunity to identify how to become more inclusive in your brand

How to be resourceful in choosing how to be more inclusive in your business

Why more doesn't equal more


About Jacqueline and Minna
Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss Podcast. They have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through masterminds, group coaching and digital courses designed specifically for product-based business owners ranging from start-up conception to multi-million dollar companies. Together their goal is to change the landscape of product entrepreneurship by connecting women around the world through a blend of real-life business tactics, creative strategy and modern leadership.

Join Jacqueline and Minna in The Product Boss Best Year Yet workshop series
Which inclusive brand type are you? Take the quiz: www.inclusivemarketing.co/quiz
Want to go deeper in how to build an inclusive brand? Check out Inclusive Brand Academy: www.inclusivebrandacademy.com

33. How Smart Brands Are Leaning Into Inclusion to Reach More Customers With Their Products with Jacqueline Snyder and Minna Khounlo-Sithep, of The Product Boss

As we arrive at 40 years of celebrating Martin Luther King, Jr.’s life and work as an official holiday, many will revisit some of Dr. King’s most famous speeches, and reflect on how far we’ve come. Others will dedicate their time engaging in acts of service.
If you are looking for additional ways you and your team can honor Dr. King and his legacy, consider going beyond just taking a pause on a day meant to commemorate him and his message. Honor him by focusing on continuing the work he started, but wasn’t able to finish. This episode covers how.

www.inclusivemarketing.co/quiz

32. [BONUS] An Impactful Way Every Leader and Brand Can Honor Dr. Martin Luther King Jr.'s Legacy Today and Everyday

As more leaders focus on building diverse teams, they often resort to a common practice of focusing on the percentage of diverse candidates you interview. While this may feel like you're making progress, it actually doesn't often work to significantly move the needle to build a diverse team. In fact, it really is just a vanity metric. In this episode, I cover what you should focus on instead to actually hire the diverse team your customers need you to have.

Episode 19: The Critical Link Between Equity and Customer Success with Deborah Pickett
Episode 22: Common Ways Brands Treat Diverse Talent Like Unpaid Consultants (And What To Do Instead)

What Inclusive Brand Type are You? Find out by taking this short quiz: www.inclusivemarketing.co/quiz
Want to dive deeper, check out www.inclusivebrandacademy.com to see if the program is right for you

Recent Episodes

36. [BONUS] Listen Before Hitting "Go" on Your Black History Month Campaign

35. 5 Consumer Expectations for Brands Engaging in Inclusive Marketing in 2023

34. [BONUS] Practical Tips for Building a Diverse Team | Interview on the Billion Dollar Moves Podcast

33. How Smart Brands Are Leaning Into Inclusion to Reach More Customers With Their Products with Jacqueline Snyder and Minna Khounlo-Sithep, of The Product Boss

32. [BONUS] An Impactful Way Every Leader and Brand Can Honor Dr. Martin Luther King Jr.'s Legacy Today and Everyday

31. Build a Diverse and Representative Team By Focusing On This Underused Yet Effective Practice

About The Show

Inclusion and Marketing

Sonia Thompson

Host