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Episode 2177  |  40:17 min

Get Back to Human: How to Build a Powerful Network, Team, and Community with Dan Schawbel

Episode 2177  |  40:17 min  |  12.17.2018

Get Back to Human: How to Build a Powerful Network, Team, and Community with Dan Schawbel

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This is a podcast episode titled, Get Back to Human: How to Build a Powerful Network, Team, and Community with Dan Schawbel. The summary for this episode is: <p>Dan is a New York Times bestselling author, entrepreneur, keynote speaker, and researcher. His new book is called Back to Human: How Great Leaders Create Connection in the Age of Isolation.</p> <p><strong>Top 3 Value Bombs:</strong></p> <p>1. When you’re running an effective ad, you want to be testing <em>one variable at a time</em> so you’ll know exactly what difference that variable makes.</p> <p>2. The Shotgun technique: Create as many ads as you can with as many different creatives and as many different copy types, and; then test to as many different audiences as possible. You'll figure out what works really fast!</p> <p>3. Everything you do should have a system and a process.</p> <p><span style= "text-decoration: underline;"><strong>Sponsor:</strong></span></p> <p><a href="https://www.podium.com/fire" target="_blank" rel= "noopener">Podium</a>: When it comes to customer service, no one wants to wait on hold or try multiple phone numbers before actually talking to a real human. Meet your customers where their screens are. Visit <a href="http://podium.com/fire" target= "_blank" rel="noopener">podium.com/FIRE</a> to get 10% off your monthly subscription!</p>

Dan is a New York Times bestselling author, entrepreneur, keynote speaker, and researcher. His new book is called Back to Human: How Great Leaders Create Connection in the Age of Isolation.

Top 3 Value Bombs:

1. When you’re running an effective ad, you want to be testing one variable at a time so you’ll know exactly what difference that variable makes.

2. The Shotgun technique: Create as many ads as you can with as many different creatives and as many different copy types, and; then test to as many different audiences as possible. You'll figure out what works really fast!

3. Everything you do should have a system and a process.

Sponsor:

Podium: When it comes to customer service, no one wants to wait on hold or try multiple phone numbers before actually talking to a real human. Meet your customers where their screens are. Visit podium.com/FIRE to get 10% off your monthly subscription!

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