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Episode  |  35:30 min

The Other Side of Fear is Freedom with Michael Chernow

Episode  |  35:30 min  |  10.20.2021

The Other Side of Fear is Freedom with Michael Chernow

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This is a podcast episode titled, The Other Side of Fear is Freedom with Michael Chernow. The summary for this episode is: <p>Michael is the founder of Kreatures of Habit and Seamore's restaurants, co-founder of The Meatball Shop and co-author of <em>The Meatball Shop</em> cookbook. He's a serial entrepreneur, restauranteur, Chef, professional body builder and wellness expert.</p> <p><strong>Top 3 Value Bombs:</strong></p> <p>1. Health is wealth. When you have your health, the sky is the limit. When you’re unhealthy, it is difficult to focus on anything else.</p> <p>2. If you can own your habits in the morning, you can own your day. If you own your day, you can own your life. You can own and hold yourself accountable to the decisions that you make because life is a string of decisions we get to make.</p> <p>3. Habits are everything. Most people’s lives are built around their habits. What we do is how we feel, how we feel is how we act, how we act is how people portray us.</p> <p>Use the Kreatures of Habit Macronutrient Calculator to discover the best meal plan to help you reach your goals - <a href= "https://kreaturesofhabit.com/pages/macro-calculator" target= "_blank" rel="noopener">Kreatures of Habit</a></p> <p><strong>Sponsors:</strong></p> <p><strong><a href="https://www.ziprecruiter.com/fire" target= "_blank" rel="noopener"><span class= "il">ZipRecruiter</span></a>:</strong> <span class= "gmail_default">W</span>hen you post a job on <span class= "il">ZipRecruiter</span>, their matching technology finds qualified candidates and invites them to apply! Try it for free at <strong><a href="https://www.ziprecruiter.com/fire" target="_blank" rel="noopener"><span class= "il">ZipRecruiter</span>.com/fire</a><span class= "gmail_default">.</span></strong></p> <p><strong><a href="http://HubSpot.com" target="_blank" rel= "noopener">HubSpot</a>:</strong> Ditch the over-engineered, clunky and unreliable platforms that are costing you more time and money than they’re worth, and check out the HubSpot CRM Platform today at <a href="http://HubSpot.com" target="_blank" rel= "noopener"><strong>HubSpot.com</strong></a>!</p>

Michael is the founder of Kreatures of Habit and Seamore's restaurants, co-founder of The Meatball Shop and co-author of The Meatball Shop cookbook. He's a serial entrepreneur, restauranteur, Chef, professional body builder and wellness expert.

Top 3 Value Bombs:

1. Health is wealth. When you have your health, the sky is the limit. When you’re unhealthy, it is difficult to focus on anything else.

2. If you can own your habits in the morning, you can own your day. If you own your day, you can own your life. You can own and hold yourself accountable to the decisions that you make because life is a string of decisions we get to make.

3. Habits are everything. Most people’s lives are built around their habits. What we do is how we feel, how we feel is how we act, how we act is how people portray us.

Use the Kreatures of Habit Macronutrient Calculator to discover the best meal plan to help you reach your goals - Kreatures of Habit

Sponsors:

ZipRecruiter: When you post a job on ZipRecruiter, their matching technology finds qualified candidates and invites them to apply! Try it for free at ZipRecruiter.com/fire.

HubSpot: Ditch the over-engineered, clunky and unreliable platforms that are costing you more time and money than they’re worth, and check out the HubSpot CRM Platform today at HubSpot.com!

JLD: Boom, shake the room, Fire Nation, JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot podcast network with great shows like The Shake Up today will be breaking down the other side of fear, which is freedom. A story of overcoming addiction to a life of freedom and through happiness to drop these vie bombs. I brought to Michael Chernow now into EOFire Studios, founder of Kreatures of Habit and Seymour's restaurants, co- founder of The Meatball Shop and co- author of The Meatball Shop cookbook. Michael is a serial entrepreneur, restaurateur, chef, professional body builder and wellness expert. In today Fire Nation, we'll be talking about daily habits and how they are the of keys to success in life, morning routines, to love and to be loved and so much more when we get back from thanking our sponsors. Interested in B2B sales strategies, The Salesman podcast is the world's most downloaded B2B sales podcast. Host Will Barron help sales professionals learn how to find buyers and win business in a modern, effective and ethical way. I recently tuned to into Will's episode on digital body language, how to have better Zoom sales meetings. And I love how he provides relatable examples, so the strategies are easy to understand. Listen to The Salesman podcast, wherever you get your podcasts. According to a survey over two thirds of Americans are planning to travel in the upcoming months. This means that airlines, restaurants and more have been ramping up their hiring, who do they turn to ZipRecruiter, ZipRecruiters technology finds qualifying candidates for your job and you can easily invite your top choices to apply. And right now you can try ZipRecruiter for free at ziprecruiter. com/ fire. Michael, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.

Michael Chernow: What is up Fire Nation. I'm so fired up to be here. Thank you so much for having me JLD.

JLD: Yes.

Michael Chernow: I believe that we are taught to do one thing and do it really, really well and get rid of all the distractions. And I can honestly say for me and my success in my journey, I've actually done a very, taken a very different path. I've done a bunch of things and I have felt most comfortable amongst the chaos of having a few different things going on at all times and being able to be okay with failing in one or two things and succeeding in one or two things and not putting all of my eggs into one basket. And there's been controversy and I've shared that in a number of different settings and people have taken me aside and said," Hey man, we're taught to really, really focus and do one thing and do it well." And I just think, having a few different opportunities going at all times has really been a successful remedy for me along the way.

JLD: I love that. And as I talked about in the introduction, Michael's been through a lot, he's overcome addiction. He now leads a life, both of freedom and true happiness. So I do want to start Michael, by hearing your story, break that down for us.

Michael Chernow: I am a New York City born and raised kid. I still call myself a kid, even though I'm coming up on my 41st birthday. And so I was born and raised in Manhattan. I went to public school with lots and lots of kids. I had a pretty difficult time at home. We lived in a very small apartment and my dad was a sick person and I'm sure he loved me but he just didn't know how to express love. So I had a really, really rough relationship with my father, which led to a bunch of things. Which led to me looking for a way to escape, me not feeling safe, me dealing with sexual abuse from sports coach and physical abuse from him, of course and emotional abuse from him. And then ultimately me finding my solution at a young age, which was in alcohol and drugs. And so I really dove into that. Before the alcohol and drugs were my really, was paving my path. I was an athlete. I was deeply invested in sports. And so I escaped into sports and I excelled in sports until I met my match for the next 10 years when I was around 12, 13 years old, which was alcohol and drugs. And so I moved out of my parents' house. When I was 15 years old, there was a whole bunch of trauma there. Child services got involved, they wanted to put me in foster care. I refused to go. They couldn't really keep me at home. And so I was really running around in New York City from couch to couch and dorm room to dorm room, finding place to stay throughout my high school years and as I was a teen. And I really don't regret a second of it, I believe it really helped shape and make me the guy I am today. I had to really learn on the fly and be fast on my feet and understand that relationships are everything. I really do believe that I've learned that relationships are everything through having to figure out how to find myself in a safe place as a kid. And so I really built my EQ from an early age. And so I worked in restaurants and I got my first job in a restaurant when I was 12 years old as a delivery boy. And then I made my way into the kitchen and then I made my way into the front of the house and then back into the kitchen. And I really just had this passion for human connectivity, for the human, for human beings, engaging around the table. It really made me happy. And I think I ultimately learned my why, my true passion in life as a young kid as well, which is, I really love making other people happy, like being of service is ultimately what I thrive on. And so the restaurant industry is the perfect place to explore that passion. And so I stayed working in restaurants throughout all of high school. I went to college for a year and a half, realized that it just was not for me. I was really bored and it just, it didn't excite me, it didn't motivate me. I was also like, not in the best head space for it. So I left college and I spent a few years working in New York at this restaurant. And ultimately everything came to a head one day. It wasn't unlike many other days but I had been up for 48 hours and I slept through work. And my boss took me aside and said," Mikey, I love you. You're one of the greatest barman's. We have, people love you but I can't watch you do this to yourself. I just can't, I simply can't watch you kill yourself on my dime, I have to fire you." And at that point in my life, that was really the, my job was everything, I loved my job, I loved it, I loved it so much. I'd lived in the building. I worked downstairs. It was just everything for me. And I could not let that happen. I could not, I refused to let him fire me. So he gave me an ultimatum and he said," Look, kid." I was 23. He said," You're going to show up here at eight o'clock in the morning. You're going to clean the restaurant with the porters going to call me as soon as you get here. If you're a minute past eight o'clock you're fired and you got to get sober. And that's it. That's the only way I'll allow you to potentially earn your job back." And that was my path to where I am today. That would set me off on the path. And I linked up with a couple of guys who I really looked up to, who I knew were sober and they took me under their wing and they introduced me to fitness and nutrition. And I turned my life around. In a matter of months. I had this moment of clarity, moment of grace where everything changed. And I never thought that that was a possibility I did not. I thought I was going to die young. I did not believe that there was a solution for me. And I'm just here to say, I know that this is like an entrepreneurial podcast but I'm just here to say for anybody listening, if anybody's struggling with addiction, I am here, a living, breathing example of someone who has come through it with never thinking that it was possible. And my life today is absolutely beyond my wildest dreams. That's just the truth. So enough of that, I got sober and I was introduced to fitness and nutrition and mindset. And I started putting my life plan together. And about a year and a half after I got sober, I enrolled in culinary school. I went to culinary school, got a degree in culinary arts as a chef and also got a degree in restaurant management from Cornell. And then I wrote a business plan when I graduated about two and a half years later. And I put that business plan in front of all the regulars that have been coming to the restaurant where I was a bartender at for years because I stayed at that job throughout all of culinary school. I'd been at that restaurant for almost eight years. And these guys watched me go from a child to a man and 14 of the regulars at that restaurant wrote myself and my business partner Daniel Holzman a check for our first restaurant and it was called The Meatball Shop and that's where my business journey began. It was insanely successful. We opened up in February of 2010 out of the pit of a recession and we raised some more money and very quickly paid back our investors, raised more money, opened up five more restaurant in about three years. And then I founded another restaurant concept called Seymours and the whole time, I just want to preface this, the fact that I was sober and the fact that I really made the habits of nutrition and fitness paramount for me, non- negotiable, that is the cornerstone of my success. The self care that I have been able to habitually make a non- negotiable part of my life on a day to day basis is really the cornerstone of my success. I just want mention that. And so I launched Seymour's in June of 2015, it was a sustainable seafood restaurant, opened it up, super successful, same story. I raised a bunch of money about nine months after I opened up that restaurant. And I scaled that one to six stores. And I knew that about two years in that I was going to want to create another brand. So I brought on a partner who ultimately became the CEO of the company. And I started thinking about what my next brand was about three and a half years into Seymours and made it very clear to Jay, who's my partner there and now the CEO, that I was going to work with him to build this brand. And then in five years find another company. And so in 2019, I decided that Kreatures of Habit was going to be my next thing. And Kreatures of Habit is a company that I just launched about three weeks ago. It ultimately was not going to be what it is today, it was ultimately going to be a restaurant that I was going to use as an incubator community hub and marketing hub for a line of consumer packaged goods because I love the idea of restaurants but I didn't, I just through my journey, I learned that I did not love scaling restaurants. And so I wanted to create a restaurant that would be my home base, that I can make memories for people in and really share experiences with people but ultimately create this line of consumer packaged goods that I was going to be able to spread throughout the country and touch many, many more people. Habits are everything for me, everything, everything. My life is built around my habits and most people's lives are built around their habits. What we do is how we feel and how we feel is how we act and how we act is how people portray us. And so I've just learned that if I can introduce some of the habits that I've done consistently throughout my life, over the last 17 years in sobriety that have made me a better version of myself, if I can introduce those habits to other people, I can make an impact. And so I decided I was going to launch Creatures of Habit with consumer packaged goods only when the pandemic hit because I wasn't going to open up a restaurant. And yeah, man, that's where we're at now. I Mean, I'm sure we'll dig into Creatures of Habit a little bit but I know that that was a long winded story.

JLD: Yeah, well. And that is actually what brought us together was Kreatures of Habits because a mutual friend of ours said," Hey, you going to check this guy out. He's doing a lot of good in this world. He has a great backstory and he's come through a lot and he's coming on the other side of that and now he's doing good." And my audience has actually been on the journey with me, for the past five years of really transitioning into health being my primary focus. I mean, years one through five in my business, the business was a primary focus and my health suffered as a result. The last five years, so years five through 10 have been a complete shift. And now I'm actually sitting here today at 41 years old, literally the healthiest I've been since 17. I say that without a doubt, there's zero doubts in all of everything that has with my weight, with just my overall blood labs and just like everything all around it. With my lifestyle, my nutrition, my exercise, everything, it's just, it's like period. It is the reality. So I was immediately drawn to what you're doing with Creatures of Habit and you're right. We are going to get into that in a little bit and so much more Fire Nation. When we get back from thanking our sponsors. There are some things in life that I like to pick out myself. So I know I've got the one that's best for me, like an avocado from the market or my next pair of running shoes. What if you could do the same for hiring? Choose your ideal candidate before they even apply. Now you can thanks to ZipRecruiters invite to apply. And right now you can try it for free at ziprecruiter.com/ fire. How does invite to apply work? Well when you post a job on ZipRecruiter, they send you the most qualified people for your job. Then you can easily review the candidates and invite your top choices to apply Lauren Webb, SVP of talent acquisition for Mindoula Health raves out ZipRecruiters invite to apply. She says," I love that feature because we have a much higher follow through rate if I invite candidates. It's easy for me and it's easy for them." In fact, according to ZipRecruiter internal data jobs where employers use ZipRecruiters invite to apply, get on average two and a half times more candidates, which helps make for a faster hiring process. See for yourself, just go to this exclusive web address, ziprecruiter.com/fire to try ZipRecruiter for free. That's ziprecruiter.com/ fire. One more time, ziprecruiter. com/ fire, ZipRecruiter, the smartest way to hire. In order to grow your business bigger, faster and stronger, no matter what challenges come your way, you need a solid team in place to help support you. What else do you need? An effective way to unite that team in the flexible and customizable HubSpot CRM platform can help you do just that. HubSpot is continuously adapting to the needs of businesses with sales teams like yours, with brand new updates and features. And what they've just rolled out is something you should be very excited to check out. Not only have they created business units that allow you to manage contacts, marketing, in sales assets, they've made these settings available across multiple brands. They've also just rolled out new admin features, including permission templates and integrations, making it easy to add, remove and edit users as needed. And the feature I know will be a game changer for so many businesses sandboxes, which give you and your teams a place to test, experiment and iterate on ideas before actually going live. Learn more about how you can customize your CRM platform with HubSpot at hubspot. com. That's hubspot. com. So Michael we're back and something that you touched a little, little bit upon but I want to dive in to deep right now, are how you've been able to personally get daily habits to be part of your daily life and really turn into a key for your success. So what I'd like to talk about now is, your daily habits, how you've strung those together to achieve your dreams and let's art with your morning routine and how you've made that part of your daily habit and how that's really increased and progressed into everything that you're doing now day to day habit wise.

Michael Chernow: I'd like to just kick it off by saying, we get a day to live period. That's what we get, we get a day to live. We don't get to live tomorrow and we certainly don't live in yesterday. It's not possible. So we get a day to live and my life, I don't want to say mission but my theory is if you can own your habits in the morning, meaning from the moment you open your eyes in the morning, if you can own your habits in the morning, you can own your day. And if you can own your day, you can absolutely own your life. And I don't mean that in a controlling way, I mean that like you can actually own and hold yourself accountable for the decisions that you make because life is just a string of decisions that we get to make. Anyway. So my morning habit, I mean, my morning routine is pretty structured but it's become like brushing my teeth or putting on my shoes before I go outside because I've been doing it for so long. I wake up at five o'clock in the morning, sometimes 4: 45, very rarely 5: 15, most days 5: 00 AM. I don't wake up with an alarm. My body is just in tune to waking up that early. The minute I realize that I'm awake, I slide back my eye mask. I look up at the ceiling and I smile from ear to ear. And I mean, I smile like full blown pearly whites shining smile. And I count to 15. And typically I think of my children when I'm smiling but this habit was something that was given to me from a friend about four years ago. And it is, we all wake up or a lot of us wake up with anxiety in the morning and this smiling technique, first thing, when you open your eyes has been monumental for me because I can literally feel the positivity and the optimism wash my body over. And I most mornings like, think it's so ridiculous that I'm smiling. So ear to ear smile that I get a laugh out of myself. And so if I can laugh first thing in the morning, genuinely laugh, it's wonderful. So I smile from ear to ear and my wife is definitely sleeping at this point. She's never up with me and my kids are typically sleeping. So I quietly get out of the bed and I immediately drop down on the floor and I say prayers and I've been praying every morning for years. I'm not a religious guy but I ask for help and it was taught to me early on when I got sober that we need to be okay with asking for help. And if we can ask for help, first thing in the morning from the universe, the chances of us being able to ask for help in other arenas in our life throughout the day are far greater. So I ask for help every morning, first thing. And then I do 50 pushups. Sometimes I'll roll over my back and I'll do 50 sit ups. And then I make my way into the bathroom. I take a piss. I step on the scale every morning because I'm a competitive body builder. And so I'm always either working on competition or working on building my muscles. So I need to be on top of where my weight is. And then I brush my teeth, put on my contacts. I splash cold water on my face. I put on some face moisturizer. And then I make my way into the kitchen where I light some candles. And I meditate for somewhere between 10 to 15 minutes, right after I meditate, I write in my journal. And then right after I write in my journal, I read for 10 minutes or excuse me, I read 10 pages. And then I have an espresso and I make my way over to the gym and I work out. It's rare that my kids are up before I get to the gym. But if they are, I will hang out for about 30 minutes with them before I walk into the gym. And if they're not awake, I go right into the gym. And then I come out to say hi to everybody while I'm working out. But I'm typically done with my workout by like 7 30, 8: 00. And then as soon as I'm done with my workout, I eat the Protagonist, which is the hero product that I launched Kreatures of Habit with. I'm done with that. Normally by 9: 00, I take a shower and I'm sitting down at my desk by 9: 30.

JLD: So what I really want to get through to you, Fire Nation, hearing how Michael's going through all of this is, he has a lot of things that he knows are going to happen. It's not like every morning, he's waking up and having to have an internal battle with himself. Like," Am I going to do this first? Am I going to do this seventh?" This like, this is a nonnegotiable. His life is full of non negotiables. My morning routine, by the way, full of non negotiables. I won't go into the detail like Michael did now because we're going to focus on other things. But I want you to know that it's now a two and a half hour morning routine. And by the way, start small, it used to be 20 minutes and I've just continuously over five years added one thing here, one thing there over time, that's now progressed into the morning routine that I have now. I mean my latest thing, I just got, you'll probably appreciate this Michael, is a cold plunge, so now my last thing that I do every day in my morning routine is a three minute cold plunge. And I'll tell you that is something that's hanging over my head during my whole morning routine of, I can't wait to get in that cold plunge because that signals the end of this morning routine, which just means I've done so many great things. And now I get to start the rest of my day. So love the morning routines. I love how you can string those daily habits together. And you've been able to do all of this, Michael to really create the success you've had in the past, which you've mentioned but now and as a early investor, I'm really excited for the future, which is Kreatures of Habit. So let's talk about KOH. How did you progress to this point? What was the aha moments? Where are you at with Kreatures of Habit and what's the future?

Michael Chernow: First of all, I just want to say thank you so much for your support in Kreatures of Habit. This business is what I like to call, it's my life's work manifested. I said earlier on in podcast that I have sobriety was the life changing moment for me, where everything began to clear up. And I was able to really feel this sense of urgency to change and really share my experience. And when I got sober, these two guys really took me under their wing. They saw that I was struggling and they introduced me to not only a group of people that helped me walk through this time in sobriety or going from addicted to sober. But they really made it very clear to me that it was going to take more than just that, it was going to take nutrition and fitness to really keep me grounded because I had a lot of energy to burn and I was feeding my body all the wrong things for so long. And I've wanted to do something in wellness for a really long time but I was so ingrained in the restaurant business that it was hard for me to step out. I wanted to open a healthy restaurant before I did Seymours and people thought I was crazy. So when I had the opportunity to create a new brand, I said," This is it. This is my time I have to do something. That's going to make a bigger impact than people experiencing an awesome restaurant in New York City." And I thought back to the first thing that those guys taught me nutritionally, that I've made a habit in my life for 17 years and it's really funny to say but oatmeal has been the first meal that I've put into my body every day, for years and years, that is the most authentic piece of the puzzle for me. And authenticity is not duplicable, when you are able to... The business of business is relationships and storytelling. If you can tell people a story with your business, they are going to want to listen. And not only are they going to want to listen, they're going to want to become a part of it. And every customer that I have gained over the last three weeks is now a part of the Kreatures of Habit story. So I said to myself, what can I create that I'm going to be able to sell online that will be able to give people an opportunity to either step into the world of wellness for the first time or add a tool to their wellness kit, to keep them stoked? Oatmeal. I have to figure out a way to make the best possible oatmeal that I can package and sell. And so my oatmeal over the years has evolved. It started with just oatmeal and nuts. And then I started adding more things to it over the years. But before I created the Protagonist, which is the product, its called the Protagonist, this oatmeal product that I created, before I did that, I had like 15 ingredients that I would use to make this oatmeal. It was gluten free oats, plant- based protein powder, pink Himalayan salt, pumpkin seeds, chai seeds, flax seeds. And then on the side of that, I would have my vitamin D3 every day, my omega3 fatty acids, my probiotic, my digestive enzymes. And I used three different digestive enzymes to help me really work on my gut issues. And so I reached out to a lab in California that a friend recommended and I said," Hey guys, I want to make a very clean product with no fillers, no extenders, no gums, none of that. I want it to be made with gluten free oats. And I don't want the oats to be blitzed into a powder, I want them to be whole oats." So gluten free oats, 30 grams of protein powder plant based, per serving, vitamin D3, a substantial amount of it so that people are not just getting a little touch of vitamin D3, they're actually getting their daily dose of vitamin D3, omega3 fatty acids. I want pink Himalayan salt in it. I want pumpkin seeds, chia seeds, flax seeds, probiotic, digestive enzymes. And they laughed at me, as one can assume. I said," I also want it to be plant based, allergen- free, soy free, dairy free, gluten free. And I want it to be able to be made in under three minutes." And they laughed even harder. Anyway, they believed in me because I believe in this product more than anything, people eat oatmeal all over the world and it's a three and a half billion dollar market. It is a very familiar item for people. And so that education around introducing a new form of oatmeal, wasn't going to have to be that challenging. I think esoteric ingredients are tough to introduce to the marketplace and esoteric items are tough. They take a long time to catch on. And so I said," With this oatmeal, I can really help people because they're probably already eating oatmeal." And so we spent a year working on it and I went through over 60 different iterations, 60 different formulas to get to the right formula. But finally we did it and we got all the ingredients that I wanted in it. There's no fillers, no extenders, no gums. It's made four different ways. So you can make it by adding just hot water. You can throw it into a microwave with water. You can make it overnight, which is probably my favorite way to make it. And you can also just throw it into a blender and make a smoothie out of it and it's unbelievably delicious. This is also a meal. It's not a snack. So it's super substantial. And the other component of the business that I think is really cool is because I'm a storytelling entrepreneur specifically in the experiential space with restaurants, I wanted to have a component of the business that would give me an opportunity to tell stories and to give people a real tangible component to feel like they're part of this community. And so I said," I have to create a line of apparel with it." So I also, as I was building the formula for the oats, I simultaneously was custom building a line of apparel. I didn't just choose a t- shirt and slap a logo on it. I literally built every single t- shirt from scratch. I built the hoodies, I built the sweatpants. The socks, I did choose a sock that I loved and had that made for us. But I did a collaboration with Vans. We did two different Vans sneakers. I built a hat, we have the best beanie on the planet. And so I have this awesome line of apparel that we're launching with the brand. And it's an all- encompassing wellness brand that is going to give people an op opportunity to easily implement habits and live their best freaking lives. And I know that the first thing that you put in your body every single day is going to depict what the rest of your day looks like nutritionally. It just does. If you start your day with a donut and a Frappuccino, chances are you're going to have burgers and fries and hot dogs for dinner. And I'm not saying that's a bad thing, every once in a while but our health is everything. When we can feel well inside, we are going to be well outside. And I know that to be true because I'm a living, breathing example of it. And so this business has given me an opportunity to really say," Hey, let's start taking our health seriously in a non- serious way." This brand is an in your face, super duper fun brand that has really revolutionized oatmeal.

JLD: Fire Nation there's a lot that I want you to take away from this, number one, I loved it when you just said, the first thing you put in your body will dictate the rest of your day nutritionally. And it is so ch what Michael said, your health is everything. There's a quote that I love and live by, which is, the healthy person wants a million things but the unhealthy person only wants one thing. Guess what that is, your health. So don't be that unhealthy person only desperately desiring the one thing which is health. No, be that healthy person who can desire a million things because you have your health. So Michael, what I want to do now is give Fire Nation one key, concise takeaway from everything we talked about here today that they can really implement into their lives. Tell us how we can connect with Kreatures of Habit, with yourself. Any call to action have, then we'll say goodbye.

Michael Chernow: Health is wealth. And at Kreatures of Habit, we say, let's get rich. It is everything and when you have your health, the sky's the limit. When you're unhealthy, like you just said, John, it is really, really difficult to focus on anything else. And a lot of people wait till they're unhealthy to then start focusing on it. And in some cases it's too late. So it's your time now to take your health into your own hands. And I've launched a business called Kreatures of Habit that gives you a really fun way to kick off that journey. You can find Kreatures of Habit at kreaturesofhabit.com and that's Kreatures with a K. So kreaturesofhabit. com pop onto the website, check us out. It's a really, really fun place. We've got a lot of cool content on there, on the website also there's a macro calculator that'll ask you a few questions and it'll tell you exactly what your caloric intake should be with your macro split based on your goals and where you are currently. There's amazing workout programs there. So you can get a full on fitness program. There's meal plans on there, you can get your meal plan. It is a one stop shop for you to start taking your health into your own hands. You can also follow us on Instagram at Kreatures of Habit. That's again, Kreatures with a K and that is it, man. I'm so grateful to be here. And for you giving us the time to or giving me the time to tell my story, to get Kreatures of Habit out there. And any support from the fans would be fantastico.

JLD: Fire Nation, you're the average of the five people you spend the most time with. You've been hanging out with MC and JLD today. So keep up the heat head over to eofire. com type Michael into the search bar and the show notes page will pop up with everything that we've been talking about here today. And again, get over to the website, Kreatures of Habit, that's Kreatures with a K. Follow them on Instagram. Do the thing, they're sharing some great things. If you've been following on My Stories, you've been seeing some of the great things they've been posting over there at Kreatures of Habit. Let's get health as a guarantee for you Fire Nation. We want you to focus on other things because your health is already locked up in the great ring. Michael, thank you for sharing your truth, your knowledge, your value with Fire Nation today. For that we salute you brother and we'll catch you on the flip side. Hey Fire Nation today's value bound content was brought to you by Michael. And do you have an online store idea? Check out the idea to store contest by. storedomains. They're giving away cash prizes up to$30, 000 for sharing your online store ideas. Learn more at www. ideato. store that's www. I- D- E- A- T- O. store. I'll catch you there or I'll catch you on the flip side. Interested in B2B sales strategies. The Salesman podcast is the world's most downloaded B2B sales podcast. Host Will Barron helps sales professionals learn how to find buyers and win business in a modern, effective and ethical way. I recently tuned into Will's episode on digital body language, how to have better Zoom sales meetings. And I love how he provides relatable examples. So the strategies are easy to understand. Listen to the Salesmen podcast, wherever you get your podcasts. According to a survey over two thirds of Americans are planning to travel in the upcoming months. This means that airlines or restaurants and more have been ramping up their hiring, who do they turn to ZipRecruiter. ZipRecruiters technology finds qualifying candidates for your job and you can easily invite your top choices to apply. And right now you can try ZipRecruiter for free at ziprecruiter. com/ fire.

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