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Episode 2745  |  27:27 min

Why Your Branding Needs to Take a Digital First Approach with Allison Ellsworth

Episode 2745  |  27:27 min  |  09.03.2021

Why Your Branding Needs to Take a Digital First Approach with Allison Ellsworth

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This is a podcast episode titled, Why Your Branding Needs to Take a Digital First Approach with Allison Ellsworth. The summary for this episode is: <p>Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi, the leading prebiotic soda infused with apple cider vinegar for a happy gut. Along with being a full-time mom, Allison has grown her business rapidly. Since its inception in 2015, Poppi has expanded to national retailers and become a best seller on Amazon. Now, Poppi is the #1 fastest growing brand in the SPINS Natural Channel functional beverage category. Prior to creating Poppi, Allison worked as a landman in the oil and gas industry and attended the University of North Texas.</p> <p><strong>Top 3 Value Bombs:</strong></p> <p>1. You can be successful and have a family at the same time.</p> <p>2. Be strategic and work with the influencers of the influencers.</p> <p>3. Being authentic is the key. Identify what works for each platform, and once you go viral, you have to continue doing what works.</p> <p>Be Gut Happy, Be Gut Healthy. Drink Poppi - <a href= "https://www.drinkpoppi.com/" target="_blank" rel="noopener">Drink Poppi</a></p> <p><strong>Sponsors:</strong></p> <p><strong><a href="http://Helium10.com/fire" target="_blank" rel= "noopener">Helium10</a>:</strong> Build your own e-commerce business on Amazon with help from Helium10! Get 50% off your first month of a Helium 10 Platinum account at <a href= "http://Helium10.com/fire" target="_blank" rel= "noopener"><strong>Helium10.com/fire</strong></a>!</p> <p><strong><a href="http://inbound.com" target="_blank" rel= "noopener">HubSpot</a>:</strong> INBOUND 2021, hosted with love by HubSpot, takes place online October 12-14! Learn more and register now for FREE at <a href="http://inbound.com" target="_blank" rel= "noopener"><strong>Inbound.com</strong></a>!</p>

Allison Ellsworth is the Co-Founder and Chief Brand Officer of Poppi, the leading prebiotic soda infused with apple cider vinegar for a happy gut. Along with being a full-time mom, Allison has grown her business rapidly. Since its inception in 2015, Poppi has expanded to national retailers and become a best seller on Amazon. Now, Poppi is the #1 fastest growing brand in the SPINS Natural Channel functional beverage category. Prior to creating Poppi, Allison worked as a landman in the oil and gas industry and attended the University of North Texas.

Top 3 Value Bombs:

1. You can be successful and have a family at the same time.

2. Be strategic and work with the influencers of the influencers.

3. Being authentic is the key. Identify what works for each platform, and once you go viral, you have to continue doing what works.

Be Gut Happy, Be Gut Healthy. Drink Poppi - Drink Poppi

Sponsors:

Helium10: Build your own e-commerce business on Amazon with help from Helium10! Get 50% off your first month of a Helium 10 Platinum account at Helium10.com/fire!

HubSpot: INBOUND 2021, hosted with love by HubSpot, takes place online October 12-14! Learn more and register now for FREE at Inbound.com!

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