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Episode 51  |  46:25 min

How to Define Quality Content with Tommy Walker, Ep #51

Episode 51  |  46:25 min  |  07.27.2021

How to Define Quality Content with Tommy Walker, Ep #51

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This is a podcast episode titled, How to Define Quality Content with Tommy Walker, Ep #51. The summary for this episode is: <p>Tommy Walker spent years as a freelancer before getting hired at ConversionXL as the Editor-in-Chief. He was recruited to Shopify Plus as their first marketing hire, rounding out his tenure there as Editor-in-Chief. He went on to be the Global Editor-in-Chief at QuickBooks. Now, he’s the founder of his own shop, The Content Studio.&nbsp;</p><p>With that plethora of experience, Tommy is uniquely qualified to define what quality content looks like. But Tommy uses a unique approach to help him determine what quality content looks like within an individual organization. Learn more about it in this episode of the Content Callout podcast!</p><h2>Outline of This Episode</h2><ul><li>[0:48] The pair of pants that got Tommy fired</li><li>[5:07] When companies don’t understand content marketing</li><li>[8:48] Implementing automation to solve the problem</li><li>[15:43] How to effectively trial a tool</li><li>[19:31] Don’t be afraid to outsource</li><li>[22:26] Tips + tricks for working with freelancers</li><li>[28:10] How to take ego out of the equation</li><li>[31:38] Has Tommy ever seen a perfect piece?&nbsp;</li><li>[33:48] How do you define high-quality content?</li><li>[43:30] How to learn more about Tommy Walker</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://contentmarketinginstitute.com/research/" rel="noopener noreferrer" target="_blank">The Content Marketing Institute</a></li><li>Aaron Orendorff:&nbsp;<a href="https://www.contentcallout.com/b2b-content-strategy-aaron-orendorff/" rel="noopener noreferrer" target="_blank">Episode #8</a></li><li><a href="https://airtable.com/" rel="noopener noreferrer" target="_blank">Airtable</a></li><li><a href="https://www.typeform.com/" rel="noopener noreferrer" target="_blank">Typeform</a></li><li><a href="https://www.linkedin.com/in/hanaabaza/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">Hana Abaza</a></li><li><a href="https://www.nycda.edu/" rel="noopener noreferrer" target="_blank">The New York Conservatory for Dramatic Arts</a></li><li><a href="https://www.amazon.com/Story-Structure-Substance-Principles-Screenwriting-ebook/dp/B0042FZVOY" rel="noopener noreferrer" target="_blank">Story</a>&nbsp;by Robert McKee</li><li><a href="https://www.youtube.com/channel/UCRI00CwLZdLRCWg5BdDOsNw" rel="noopener noreferrer" target="_blank">The Canadian Lad</a></li></ul><h2>Connect with Tommy Walker</h2><ul><li><a href="https://www.thecontentstudio.com/" rel="noopener noreferrer" target="_blank">The Content Studio</a></li><li>Tommy’s Personal&nbsp;<a href="https://tommy.ismy.name/" rel="noopener noreferrer" target="_blank">Website</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/tommyismyname/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/tommyismyname" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><a href="https://tommy.ismy.name/content-marketing/the-content-code/" rel="noopener noreferrer" target="_blank">The Content Code</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Tommy Walker spent years as a freelancer before getting hired at ConversionXL as the Editor-in-Chief. He was recruited to Shopify Plus as their first marketing hire, rounding out his tenure there as Editor-in-Chief. He went on to be the Global Editor-in-Chief at QuickBooks. Now, he’s the founder of his own shop, The Content Studio. 


With that plethora of experience, Tommy is uniquely qualified to define what quality content looks like. But Tommy uses a unique approach to help him determine what quality content looks like within an individual organization. Learn more about it in this episode of the Content Callout podcast!

Guest Thumbnail
Tommy Walker
Founder of The Content StudioConnect on LinkedIn

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