Episode Thumbnail
Episode 52  |  22:24 min

Empathy-Focused Content Marketing with Corrina Owens, Ep #52

Episode 52  |  22:24 min  |  08.03.2021

Empathy-Focused Content Marketing with Corrina Owens, Ep #52

00:00
00:00
This is a podcast episode titled, Empathy-Focused Content Marketing with Corrina Owens, Ep #52. The summary for this episode is: <p>In this episode of Content Callout, we chat with Corrina Owens about how the COVID Pandemic pushed marketers to be more empathetic in their outreach. Hopefully, this “trend” of empathy won’t fade anytime soon. We also talk about what it takes to attract and retain your ideal clients. Don’t miss it!</p><h2>Outline of This Episode</h2><ul><li>[2:30] Changing the way you market</li><li>[8:46] How to retain your perfect client</li><li>[11:35] Why their results have been better</li><li>[14:13] The difference between “customer experience” and “customer service”&nbsp;</li><li>[16:01] How to measure customer experience through their life cycle</li><li>[19:00] Where you can develop thought-leader status</li><li>[20:47] How to connect with Corrina Owens&nbsp;</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://padv.org/" rel="noopener noreferrer" target="_blank">PADV</a></li><li><a href="https://www.g2.com/" rel="noopener noreferrer" target="_blank">G2</a></li></ul><h2>Connect with Corrina Owens</h2><ul><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/corrina-owens/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://profisee.com/" rel="noopener noreferrer" target="_blank">Profisee</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

In this episode of Content Callout, we chat with Corrina Owens about how the COVID Pandemic pushed marketers to be more empathetic in their outreach. Hopefully, this “trend” of empathy won’t fade anytime soon. We also talk about what it takes to attract and retain your ideal clients. Don’t miss it!

Guest Thumbnail
Corrina Owens
Director of Marketing at ProfiseeConnect on LinkedIn

More Episodes

The Interplay of Demand Gen and Content with Leela Gill, Ep #59

Digital Transformation Begins with Enhancing the Buyer’s Journey [Brad Williamson] Ep #58

Tiffaney Fox Quintana’s 5 Pillars of Marketing, Ep #57

Why Your Business NEEDS to be on Shopify [Scott Cunningham and Ivana Radojevic] Ep #56

How to Make Social Media Your Secret Weapon per Emily Ptak, Ep #55

B2B Brands And Social Media: Where Do You Invest Your Time? [Tuck Ross] Ep #54