Content Marketing for Private Equity Firms with Jack Vawdrey, Ep #94

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This is a podcast episode titled, Content Marketing for Private Equity Firms with Jack Vawdrey, Ep #94. The summary for this episode is: <p>In his first internship as a content writer for a VC-based SaaS company, Jack Vawdrey fell in love with the craft. Jack now works as the Director of Content Marketing at Vista Point Advisors and as an independent consultant for private equity investors. He helps his clients use content to differentiate their firms. But how should content be different in the private equity firms and venture capitalist space? Jack shares some solid tips in this episode of The Content Callout.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:06] Jack’s three rapid-fire actionable tips</li><li>[2:18] Automate to remove excess tasks from your plate</li><li>[3:43] How is content marketing for private equity firms different?</li><li>[5:43] Balancing promotion versus production</li><li>[8:42] Jack’s favorite promotion tactics&nbsp;</li><li>[12:50] Using content throughout the customer journey</li><li>[17:01] How to connect with Jack Vawdrey</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://zapier.com/" rel="noopener noreferrer" target="_blank">Zapier</a></li><li><a href="https://www.orbitmedia.com/team/andy-crestodina/" rel="noopener noreferrer" target="_blank">Andy Crestodina</a></li></ul><h2>Connect with Jack Vawdrey</h2><ul><li>Jack’s&nbsp;<a href="http://jackvawdrey.com/" rel="noopener noreferrer" target="_blank">website</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/jackvawdrey/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

DESCRIPTION

In his first internship as a content writer for a VC-based SaaS company, Jack Vawdrey fell in love with the craft. Jack now works as the Director of Content Marketing at Vista Point Advisors and as an independent consultant for private equity investors. He helps his clients use content to differentiate their firms. But how should content be different in the private equity firms and venture capitalist space? Jack shares some solid tips in this episode of The Content Callout.