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Episode 66  |  46:22 min

B2B Marketing for a High-Growth SaaS Startup with Emma Cimolini, Ep #66

Episode 66  |  46:22 min  |  11.09.2021

B2B Marketing for a High-Growth SaaS Startup with Emma Cimolini, Ep #66

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This is a podcast episode titled, B2B Marketing for a High-Growth SaaS Startup with Emma Cimolini, Ep #66. The summary for this episode is: <p>Emma Cimolini is the Marketing Director at Routific, a B2B SaaS startup that does route planning for delivery businesses. Emma was in the event industry for a long time before moving to agency work. She ended up at Microsoft for a time but knew a big corporation wasn’t for her. She’s one of the elite few that loves the chaos of startup life. In this episode of Content Callout, she shares some strategies she’s learned around B2B marketing for a SaaS startup.</p><h2>Outline of This Episode</h2><ul><li>[0:35] Learn more about Emma Cimolini</li><li>[1:53] Building a marketing strategy from the ground up</li><li>[5:57] Developing a content strategy for a startup</li><li>[10:33] Don’t be afraid to fail—and fail fast</li><li>[12:26] How Routific defines an MQL</li><li>[14:34] The disconnect between marketing and sales</li><li>[21:41] Education and information: what’s relevant?</li><li>[27:57] With ever-changing SEO, quality content matters</li><li>[31:26] Creating marketing processes and content guidelines</li><li>[40:40] How to find the perfect content partnership</li><li>[45:11] How to connect with Emma Cimolini</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837" rel="noopener noreferrer" target="_blank">Traction: Get a Grip on Your Business</a>&nbsp;by Gino Wickman</li><li><a href="https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE" rel="noopener noreferrer" target="_blank">The 15 Commitments of Conscious Leadership</a></li><li><a href="https://www.amazon.com/Ogilvy-Advertising-David/dp/039472903X" rel="noopener noreferrer" target="_blank">Ogilvy on Advertising</a>&nbsp;by David Ogilvy</li></ul><h2>Connect with Emma Cimolini</h2><ul><li><a href="https://routific.com/" rel="noopener noreferrer" target="_blank">Routific</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/emmaharpercimolini/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/cimolini" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Emma Cimolini is the Marketing Director at Routific, a B2B SaaS startup that does route planning for delivery businesses. Emma was in the event industry for a long time before moving to agency work. She ended up at Microsoft for a time but knew a big corporation wasn’t for her. She’s one of the elite few that loves the chaos of startup life. In this episode of Content Callout, she shares some strategies she’s learned around B2B marketing for a SaaS startup.


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Emma Cimolini
Marketing Director at RoutificConnect on LinkedIn

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