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Episode 828  |  42:31 min

827. Debating Marketing Measurement with James Gilbert

Episode 828  |  42:31 min  |  04.05.2021

827. Debating Marketing Measurement with James Gilbert

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This is a podcast episode titled, 827. Debating Marketing Measurement with James Gilbert. The summary for this episode is: <p><span style="color: rgb(0, 0, 0);">When you grasp the data that you have, you can be a master at almost anything.&nbsp;</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Account-based marketing is a strategy, not a tactic. And when it comes to ABM, </span><span style="color: rgb(0, 0, 0); background-color: transparent;">revenue is the ultimate goal. But, in order to get there, we have to understand the journey of the funnel.&nbsp;</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">To </span><a href="https://www.linkedin.com/in/jrgilbert1/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">James Gilbert</a><span style="background-color: transparent; color: rgb(0, 0, 0);">, Head of Marketing at op financial CRM, </span><a href="https://www.crmnext.com/industries/financial-services" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);">CRMNEXT</a><strong style="color: rgb(0, 0, 0);"> a successful ABM sales funnel starts by building the journey.</strong><span style="color: rgb(0, 0, 0);">&nbsp;</span></p><p><br></p><p><span style="color: rgb(0, 0, 0);">Mapping out that journey, knowing who to bring along with you, and understanding key functions of your business is what leads marketers on the direct path towards revenue.&nbsp;</span></p><p><br></p>

When you grasp the data that you have, you can be a master at almost anything. 


Account-based marketing is a strategy, not a tactic. And when it comes to ABM, revenue is the ultimate goal. But, in order to get there, we have to understand the journey of the funnel. 


To James Gilbert, Head of Marketing at op financial CRM, CRMNEXT a successful ABM sales funnel starts by building the journey. 


Mapping out that journey, knowing who to bring along with you, and understanding key functions of your business is what leads marketers on the direct path towards revenue. 


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