502. How to Become a Category Leader

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This is a podcast episode titled, 502. How to Become a Category Leader. The summary for this episode is: <p><span style="font-weight: 400;">What does it mean to be a true category leader?</span></p> <p><span style="font-weight: 400;">A few companies rise to the top of a category and dominate it in a way their name becomes synonymous with the category itself: think Google for search, Uber for rideshare, or Dockers for pants. But how do these companies take charge of their category and leave their lasting legacy?</span></p> <p><span style="font-weight: 400;">On this #TakeoverTuesday episode,</span> <a href= "https://www.linkedin.com/in/daveknox"><span style= "font-weight: 400;">Dave Knox</span></a> <span style= "font-weight: 400;">interviews</span> <a href= "https://www.linkedin.com/in/daveptrs"><span style= "font-weight: 400;">Dave Peterson</span></a> <span style= "font-weight: 400;">about how modern companies can dominate their category.</span></p> <h2><strong>Here’s what we’re unpacking today:</strong></h2> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">How to create your own category</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Becoming a category leader/category king</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The “6-10 law” of IPOs</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What being a category leader truly means</span></li> </ul> <p> </p> <p><em><span style="font-weight: 400;">This #TakeoverTuesday post is based on a podcast with special host</span></em> <a href= "https://www.linkedin.com/in/daveknox"><em><span style= "font-weight: 400;">Dave Knox</span></em></a> <em><span style= "font-weight: 400;">and guest</span></em> <a href= "https://www.linkedin.com/in/daveptrs"><em><span style= "font-weight: 400;">Dave Peterson</span></em></a><em><span style= "font-weight: 400;">. If you’d like to listen to the full #FlipMyFunnel episode, check us out</span></em> <a href= "https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&mt=2"> <em><span style="font-weight: 400;">on Apple Podcasts</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href= "https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao"><em><span style="font-weight: 400;"> Spotify</span></em></a><em><span style="font-weight: 400;">, or</span></em> <a href= "https://flipmyfunnel.com/podcast/"><em><span style= "font-weight: 400;">here</span></em></a><em><span style= "font-weight: 400;">.</span></em></p>

DESCRIPTION

What does it mean to be a true category leader?

A few companies rise to the top of a category and dominate it in a way their name becomes synonymous with the category itself: think Google for search, Uber for rideshare, or Dockers for pants. But how do these companies take charge of their category and leave their lasting legacy?

On this #TakeoverTuesday episode, Dave Knox interviews Dave Peterson about how modern companies can dominate their category.

Here’s what we’re unpacking today:

  • How to create your own category
  • Becoming a category leader/category king
  • The “6-10 law” of IPOs
  • What being a category leader truly means

 

This #TakeoverTuesday post is based on a podcast with special host Dave Knox and guest Dave Peterson. If you’d like to listen to the full #FlipMyFunnel episode, check us out on Apple Podcasts, Spotify, or here.