This is a podcast episode titled, 157: Don’t Be a Commodity. Be a Brand Worth Loving. w/ Ben Baker. The summary for this episode is: <p><strong>Purpose of episode:</strong> <span style= "font-weight: 400;">Without a community, you’re just a commodity.</span></p> <p><strong>Mission:</strong> <span style="font-weight: 400;">Ben did a personal brand exercise with Sangram consulting him on:</span></p> <div style="margin-left: 2em"> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What he is good at</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Where he has room to improve</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">All based on the honest feedback he’s gathered, throughout their online friendship.</span></li> </ul> </div> <p><span style="font-weight: 400;">With Sangram as the anecdote, we learn how the power of storytelling and personal branding can build a community, allowing you to become a leader of your industry and increase sales!</span></p>