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Episode 833  |  59:56 min

833. How to Lead a Major Marketing Automation Migration

Episode 833  |  59:56 min  |  04.16.2021

833. How to Lead a Major Marketing Automation Migration

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This is a podcast episode titled, 833. How to Lead a Major Marketing Automation Migration . The summary for this episode is: <p>Migrating to a new marketing automation system requires proper planning and orchestration, especially if you’re at a very large global company and have a tight timeframe. Since Naomi Liu and her team at EFI just successfully completed their major move to Marketo, I invited Naomi onto the podcast to reflect on the project and to celebrate the successful completion of it. Listen as she shares how she got into marketing operations, the process behind the migration, advice for anyone thinking about moving to a new system, and her initiatives for 2020.</p><p><br></p><p><br></p><p><br></p>

Migrating to a new marketing automation system requires proper planning and orchestration, especially if you’re at a very large global company and have a tight timeframe. Since Naomi Liu and her team at EFI just successfully completed their major move to Marketo, I invited Naomi onto the podcast to reflect on the project and to celebrate the successful completion of it. Listen as she shares how she got into marketing operations, the process behind the migration, advice for anyone thinking about moving to a new system, and her initiatives for 2020.




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