Episode Thumbnail
Episode 586  |  35:54 min

591. Readying Your Tech Stack for ABM Success

Episode 586  |  35:54 min  |  04.21.2020

591. Readying Your Tech Stack for ABM Success

00:00
00:00
This is a podcast episode titled, 591. Readying Your Tech Stack for ABM Success. The summary for this episode is: <p><span style="font-weight: 400;">Are you one of those people who just has to have the latest smartphone, even if the one you own is working just fine? </span></p> <p><span style="font-weight: 400;">Do you preorder it before you even read the specs only to find out 6 months later you didn’t use a single new feature? </span></p> <p><span style="font-weight: 400;">It’s okay; no judgments here... With a smartphone, it’s probably not a big deal.</span></p> <p><span style="font-weight: 400;">But before you rush out to spend infinitely more on a shiny new tech stack for a transition into ABM, you probably should know what — and, more importantly,</span> <em><span style="font-weight: 400;">why</span></em> <span style= "font-weight: 400;">— you’re buying.</span></p> <p><span style="font-weight: 400;">Don’t worry, our latest #TakeoverTuesday episode of #FlipMyFunnel is going to help you figure it all out.  </span></p> <p><span style="font-weight: 400;">Guest host</span> <a href= "https://www.linkedin.com/in/stevewatt/?originalSubdomain=ca"><span style="font-weight: 400;"> Steve Watt</span></a> <span style="font-weight: 400;">speaks with</span> <a href= "https://www.linkedin.com/in/david-chirakal/"><span style= "font-weight: 400;">David Chirakal</span></a><span style= "font-weight: 400;">, Senior Director, Marketing Technology & Operations at</span> <a href="https://www.quarry.com/"><span style= "font-weight: 400;">Quarry</span></a><span style= "font-weight: 400;">, about what you need to think about as you ready your tech stack for ABM success.</span></p> <p><em>-------</em></p> <p class="p1">Join Sangram's "<a href= "https://www.linkedin.com/pulse/how-focus-most-important-work-your-life-hint-first-90-sangram-vajre/"><span class="s1">Becoming Intentional</span></a>" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.</p>

Are you one of those people who just has to have the latest smartphone, even if the one you own is working just fine? 

Do you preorder it before you even read the specs only to find out 6 months later you didn’t use a single new feature? 

It’s okay; no judgments here... With a smartphone, it’s probably not a big deal.

But before you rush out to spend infinitely more on a shiny new tech stack for a transition into ABM, you probably should know what — and, more importantly, why — you’re buying.

Don’t worry, our latest #TakeoverTuesday episode of #FlipMyFunnel is going to help you figure it all out.  

Guest host Steve Watt speaks with David Chirakal, Senior Director, Marketing Technology & Operations at Quarry, about what you need to think about as you ready your tech stack for ABM success.

-------

Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer