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Episode 31  |  30:41 min

31: How to Make Your Accounts Love the Fact That You're Targeting Them w/ Tyler Lessard

Episode 31  |  30:41 min  |  08.27.2019

31: How to Make Your Accounts Love the Fact That You're Targeting Them w/ Tyler Lessard

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This is a podcast episode titled, 31: How to Make Your Accounts Love the Fact That You're Targeting Them w/ Tyler Lessard. The summary for this episode is: What if the most exciting part of your day was being marketed to? It’s not as crazy as it sounds. Tyler Lessard, CMO of Vidyard, spoke at a #FlipMyFunnel event about how to make your accounts love the fact that you’re targeting them. He tells the story of how Vidyard's first ABM efforts flopped—until they discovered a simple, amazing way to customize their targeting.
What if the most exciting part of your day was being marketed to? It’s not as crazy as it sounds. Tyler Lessard, CMO of Vidyard, spoke at a #FlipMyFunnel event about how to make your accounts love the fact that you’re targeting them. He tells the story of how Vidyard's first ABM efforts flopped—until they discovered a simple, amazing way to customize their targeting.

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