Episode Thumbnail
Episode 225  |  17:05 min

225: How a 4-Time CMO Says You Should Create Your Ideal Customer Profile w/ Kirby Wadsworth

Episode 225  |  17:05 min  |  08.27.2019

225: How a 4-Time CMO Says You Should Create Your Ideal Customer Profile w/ Kirby Wadsworth

00:00
00:00
This is a podcast episode titled, 225: How a 4-Time CMO Says You Should Create Your Ideal Customer Profile w/ Kirby Wadsworth. The summary for this episode is: <p><span style="font-weight: 400;">ABM is easy as soon as soon as you define your original ideal customer profile.</span></p> <p><span style="font-weight: 400;">But that’s just like the old Steve Martin answer on how to be a millionaire:</span></p> <p><span style="font-weight: 400;">“First step: Get a million dollars.”</span></p> <p><span style="font-weight: 400;">So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile?</span></p> <p><span style="font-weight: 400;">Our advice, listen to this guy:</span> <a href="https://www.linkedin.com/in/kirbywadsworth" target="_blank" rel="noopener"><span style= "font-weight: 400;">Kirby Wadsworth</span></a><span style= "font-weight: 400;">. If that name is familiar to you, it’s because he’s an author of an Amazon 5-Star</span> <a href= "https://www.amazon.com/Recommend-This-Delivering-Digital-Experiences/dp/1118836693" target="_blank" rel="noopener"><span style= "font-weight: 400;">book</span></a><span style= "font-weight: 400;">, he was featured in Forbes’ Most Influential CMOs on Social Media, and he’s won tons of awards in the B2B space, including the Webby and W3 Awards and SiriusDecisions Return on Marketing & Sales Integration Award, to name a few.</span></p> <p><span style="font-weight: 400;">Currently, Kirby’s the CMO at</span> <a href="https://www.illusivenetworks.com/" target= "_blank" rel="noopener"><span style="font-weight: 400;">Illusive Networks</span></a><span style="font-weight: 400;">, where he and his team are on a tremendous growth trajectory, while Kirby is helping define their ICP.</span></p> <p><span style="font-weight: 400;">He came on</span> <span style= "font-weight: 400;">#FlipMyFunnel</span> <span style= "font-weight: 400;">to share what he’s learned.</span></p> <p><span style="font-weight: 400;">Don’t miss it.</span></p>

ABM is easy as soon as soon as you define your original ideal customer profile.

But that’s just like the old Steve Martin answer on how to be a millionaire:

“First step: Get a million dollars.”

So how do you get that million dollars? Or, in this case, how do you define your ideal customer profile?

Our advice, listen to this guy: Kirby Wadsworth. If that name is familiar to you, it’s because he’s an author of an Amazon 5-Star book, he was featured in Forbes’ Most Influential CMOs on Social Media, and he’s won tons of awards in the B2B space, including the Webby and W3 Awards and SiriusDecisions Return on Marketing & Sales Integration Award, to name a few.

Currently, Kirby’s the CMO at Illusive Networks, where he and his team are on a tremendous growth trajectory, while Kirby is helping define their ICP.

He came on #FlipMyFunnel to share what he’s learned.

Don’t miss it.

More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer