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Episode 899  |  36:32 min

899. Five Most Common Mistakes ABM Programs Make With C-Suite Initiatives

Episode 899  |  36:32 min  |  07.15.2021

899. Five Most Common Mistakes ABM Programs Make With C-Suite Initiatives

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This is a podcast episode titled, 899. Five Most Common Mistakes ABM Programs Make With C-Suite Initiatives. The summary for this episode is: <p>There’s much to be learned from the failures of implementing ABM strategies.</p><p><br></p><p>In this take-over episode, <a href="https://www.linkedin.com/in/rleavitt/" rel="noopener noreferrer" target="_blank">Rob Leavitt</a>, Senior VP of Consulting at <a href="https://www.itsma.com/" rel="noopener noreferrer" target="_blank">ITSMA</a> and <a href="https://www.linkedin.com/in/marlowefenne/" rel="noopener noreferrer" target="_blank">Marlowe Fenne</a>, ITSMA LeadershipCouncil Member join us to discuss the pivotal lessons they’ve learned from getting it all wrong.</p><p><br></p><p>We discussed:</p><ul><li>The power of personalization</li><li>Prioritizing time-efficiency</li><li>Providing new industry knowledge and unique perspective</li><li>Listening closely to the insights</li></ul><p><br></p>

There’s much to be learned from the failures of implementing ABM strategies.


In this take-over episode, Rob Leavitt, Senior VP of Consulting at ITSMA and Marlowe Fenne, ITSMA LeadershipCouncil Member join us to discuss the pivotal lessons they’ve learned from getting it all wrong.


We discussed:

  • The power of personalization
  • Prioritizing time-efficiency
  • Providing new industry knowledge and unique perspective
  • Listening closely to the insights


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