Episode Thumbnail
Episode 985  |  55:11 min

985: A Guide To Navigating Startups as a Marketing Leader

Episode 985  |  55:11 min  |  11.11.2021

985: A Guide To Navigating Startups as a Marketing Leader

00:00
00:00
This is a podcast episode titled, 985: A Guide To Navigating Startups as a Marketing Leader. The summary for this episode is: <p>It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it to series A, 20% make it to series B, and only 200 go IPO. The good news, however, is that once you make it, you have a strong chance of continued success.</p><p>Our guests today, Leela Gill, VP of Marketing &amp; Design at <a href="https://www.linkedin.com/company/intelligencenode/" rel="noopener noreferrer" target="_blank">Intelligence Node</a>, and <a href="https://www.linkedin.com/in/vijdam/" rel="noopener noreferrer" target="_blank">Vijay Damojipurapu</a>, Founder and Principal at <a href="https://www.linkedin.com/company/stratyve/about/" rel="noopener noreferrer" target="_blank">Stratyve</a>, share two strategies to help grow your business and reinforce your position as a marketing leader.&nbsp;</p><p>What we discussed:</p><p><br></p><ul><li>Understanding what makes early stage company success so difficult</li><li>The operating framework</li><li>The growth flywheel</li><li>Audience questions &amp; answers</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>

It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it to series A, 20% make it to series B, and only 200 go IPO. The good news, however, is that once you make it, you have a strong chance of continued success.

Our guests today, Leela Gill, VP of Marketing & Design at Intelligence Node, and Vijay Damojipurapu, Founder and Principal at Stratyve, share two strategies to help grow your business and reinforce your position as a marketing leader. 

What we discussed:


  • Understanding what makes early stage company success so difficult
  • The operating framework
  • The growth flywheel
  • Audience questions & answers


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.



More Episodes

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer

995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy

995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy