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Episode 606  |  01:16:59 hours

611. Conversion Optimization: It’s Science!

Episode 606  |  01:16:59 hours  |  05.19.2020

611. Conversion Optimization: It’s Science!

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This is a podcast episode titled, 611. Conversion Optimization: It’s Science!. The summary for this episode is: <p><span style="font-weight: 400;">Science and marketing come together, as Conversion Optimization “Evangelist,”</span> <a href= "https://www.linkedin.com/in/bmassey/"><span style= "font-weight: 400;">Brian Massey</span></a> <span style= "font-weight: 400;">joins our special guest host,</span> <a href= "https://www.linkedin.com/in/caseycheshire/"><span style= "font-weight: 400;">Casey Cheshire</span></a> <span style= "font-weight: 400;">to preach all things conversion! </span></p> <p><span style="font-weight: 400;">Brian and his team at</span> <a href= "https://www.linkedin.com/company/conversion-sciences/"><span style="font-weight: 400;"> Conversion Sciences</span></a> <span style="font-weight: 400;">are churning out some impressive conversion testing techniques!</span></p> <p><span style="font-weight: 400;">So what’s their formula? Well, it could be: </span></p> <p><span style="font-weight: 400;">- 1 part respect for the data</span></p> <p><span style="font-weight: 400;">- 2 dashes of taking the time to focus on getting creative</span></p> <p><span style="font-weight: 400;">- It’s 1 overflowing cup of tapping into the creative and fearless child we all once were.</span></p> <p><span style="font-weight: 400;">- Sprinkle in some hardcore experience in the marketing trenches</span></p> <p><span style="font-weight: 400;">And voila!</span> <span style= "font-weight: 400;">Conversions, optimized!</span></p> <p><span style="font-weight: 400;">Don your lab coat and join Brian and Casey as they dissect conversions!</span></p> <p><em><span style="font-weight: 400;">Have a question? Join the discussion on</span></em> <a href= "https://www.instagram.com/hardcorpsmarketingshow/?hl=en"><em><span style="font-weight: 400;"> Instagram</span></em></a><span style= "font-weight: 400;">!</span></p> <p><em><span style="font-weight: 400;">This special takeover episode of</span></em> <a href= "https://flipmyfunnel.com/podcast/"><em><span style= "font-weight: 400;">Flip My Funnel</span></em></a> <em><span style= "font-weight: 400;"> was hosted by</span></em> <a href= "https://www.linkedin.com/in/caseycheshire/"><em><span style= "font-weight: 400;">Casey Chesire</span></em></a> <em><span style= "font-weight: 400;">-Marine, Author, Adventurer, Founder of</span></em> <a href= "https://www.linkedin.com/in/caseycheshire/"><em><span style= "font-weight: 400;">Cheshire Impact</span></em></a> <em><span style="font-weight: 400;">and Host of</span></em> <a href="https://www.hardcorpsmarketing.com/"><em><span style= "font-weight: 400;">The Hard Corps Marketing Show</span></em></a>.<br /> <br /></p> <p>--------</p> <p class="p1">Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.</p> <p class="p1">Here's the one-click invite: <a href= "https://evt.mx/mSGV4Ka8"><span class= "s1">https://evt.mx/mSGV4Ka8</span></a></p>

Science and marketing come together, as Conversion Optimization “Evangelist,” Brian Massey joins our special guest host, Casey Cheshire to preach all things conversion! 

Brian and his team at Conversion Sciences are churning out some impressive conversion testing techniques!

So what’s their formula? Well, it could be: 

- 1 part respect for the data

- 2 dashes of taking the time to focus on getting creative

- It’s 1 overflowing cup of tapping into the creative and fearless child we all once were.

- Sprinkle in some hardcore experience in the marketing trenches

And voila! Conversions, optimized!

Don your lab coat and join Brian and Casey as they dissect conversions!

Have a question? Join the discussion on Instagram!

This special takeover episode of Flip My Funnel  was hosted by Casey Chesire -Marine, Author, Adventurer, Founder of Cheshire Impact and Host of The Hard Corps Marketing Show.

--------

Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8

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