Episode Thumbnail
Episode 891  |  23:37 min

891. Why Experimenting Is the New Marketing

Episode 891  |  23:37 min  |  07.07.2021

891. Why Experimenting Is the New Marketing

00:00
00:00
This is a podcast episode titled, 891. Why Experimenting Is the New Marketing. The summary for this episode is: <p>Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning?</p><p><br></p><p>This question has to do with the benefits of an iterative approach which is one of the pillars of agile marketing.</p><p><br></p><p>There is a lot of confusion about what agile marketing is, and many dismiss it as just the latest buzzword.&nbsp; But In this episode of #FlipMyFunnel, we’re joined by <a href="https://www.linkedin.com/in/jimewel/" rel="noopener noreferrer" target="_blank">Jim Ewel</a>, former Vice President of Marketing at Microsoft.</p><p><br></p><p>Jim unpacks why iterative, goal-aligned experimentation is a superior strategy to large expensive campaigns.</p><p><br></p><p><br></p>

Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning?


This question has to do with the benefits of an iterative approach which is one of the pillars of agile marketing.


There is a lot of confusion about what agile marketing is, and many dismiss it as just the latest buzzword.  But In this episode of #FlipMyFunnel, we’re joined by Jim Ewel, former Vice President of Marketing at Microsoft.


Jim unpacks why iterative, goal-aligned experimentation is a superior strategy to large expensive campaigns.


More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer