189: How Pardot Sold Their Company for Roughly $100M in Five Years w/ David Cummings
David Cummings co-founded Pardot during the heat of the recession. Initially, David wanted to replace the function of the traditional contact forms you find on most websites. Instead of contact forms landing in your inbox for you to use as a lead magnet, what if they went directly into your CRM platform according to your business’ unique rules?
In other words, what if they could be inserted into your CRM platform in a structured fashion and monitored for micro web analytics so that you knew exactly what your customers were doing on your site.
A year after launching, they were slowly, but steadily, growing and proceeded to add email marketing, automation rules, landing pages, and other modules to their toolkit. The momentum never stopped until they sold the company for over $100M.