624. What It Takes to be a Modern CMO

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This is a podcast episode titled, 624. What It Takes to be a Modern CMO. The summary for this episode is: <p><span style="font-weight: 400;">Modern CMOs wear a bunch of different hats.  And that involves being an expert in several different fields. They have to be obsessed with the entire customer journey from prospect to up sell.  They have to balance lead generation and brand management. And they have to measure results when they can, but simultaneously be comfortable investing in marketing activities that can’t be measured.</span></p> <p><span style="font-weight: 400;">--------</span></p> <p class="p1">Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.</p> <p class="p1">Here's the one-click invite: <a href= "https://evt.mx/mSGV4Ka8"><span class= "s1">https://evt.mx/mSGV4Ka8</span></a></p>

DESCRIPTION

Modern CMOs wear a bunch of different hats.  And that involves being an expert in several different fields. They have to be obsessed with the entire customer journey from prospect to up sell.  They have to balance lead generation and brand management. And they have to measure results when they can, but simultaneously be comfortable investing in marketing activities that can’t be measured.

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Join me for weekly special LinkedInLive sessions where I interview your favorite guests like Pat Lencioni, Seth Godin, Whitney Johnson, and Kim Scott — LIVE.

Here's the one-click invite: https://evt.mx/mSGV4Ka8