498. Increase Revenue with Intent and Account-Based Marketing

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This is a podcast episode titled, 498. Increase Revenue with Intent and Account-Based Marketing. The summary for this episode is: <p><span style="font-weight: 400;">Learn how modern marketers are using intent data to improve email open rates, launch precision account-based ads, and win better deals before their competition knows what hit ‘em. </span></p> <p> </p> <p><span style="font-weight: 400;">Discover the benefits of each type of intent and what you really need to know before launching an intent-fueled ABM program.</span></p> <p> </p> <p><span style="font-weight: 400;">In this adapted seminar</span> <a href= "https://www.linkedin.com/in/millieliuresnick/"><span style="font-weight: 400;"> Millie Resnick</span></a><span style="font-weight: 400;">, Director of Product Marketing from</span> <a href= "https://bombora.com/"><span style= "font-weight: 400;">Bombora</span></a><span style= "font-weight: 400;">, and</span> <a href= "https://www.linkedin.com/in/joshlucas19/"><span style= "font-weight: 400;">Josh Lucas</span></a><span style= "font-weight: 400;">, Solutions Architect from</span> <a href= "https://terminus.com/"><span style= "font-weight: 400;">Terminus</span></a><span style= "font-weight: 400;">, share the power of combining ABM and intent-based marketing.</span></p> <p> </p> <p><span style="font-weight: 400;">Here’s just a taste of what they cover:</span></p> <p> </p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Common types of intent data</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Bombora intent and machine learning</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Real customer stories</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Intent-powered ABM use cases</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Email nurtures</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Ad nurtures</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Event planning</span></li> </ul> <p> </p> <p><em><span style="font-weight: 400;">To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on</span></em> <a href= "https://podcasts.apple.com/us/podcast/flipmyfunnel-podcast/id1155097337?mt=2"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a> <em><span style="font-weight: 400;">or</span></em> <a href= "https://flipmyfunnel.com/podcast/"><em><span style= "font-weight: 400;">tune in on our website</span></em></a><em><span style= "font-weight: 400;">.</span></em></p>

DESCRIPTION

Learn how modern marketers are using intent data to improve email open rates, launch precision account-based ads, and win better deals before their competition knows what hit ‘em. 

 

Discover the benefits of each type of intent and what you really need to know before launching an intent-fueled ABM program.

 

In this adapted seminar Millie Resnick, Director of Product Marketing from Bombora, and Josh Lucas, Solutions Architect from Terminus, share the power of combining ABM and intent-based marketing.

 

Here’s just a taste of what they cover:

 

  • Common types of intent data
  • Bombora intent and machine learning
  • Real customer stories
  • Intent-powered ABM use cases
  • Email nurtures
  • Ad nurtures
  • Event planning

 

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.