498. Increase Revenue with Intent and Account-Based Marketing
Learn how modern marketers are using intent data to improve email open rates, launch precision account-based ads, and win better deals before their competition knows what hit ‘em.
Discover the benefits of each type of intent and what you really need to know before launching an intent-fueled ABM program.
Here’s just a taste of what they cover:
- Common types of intent data
- Bombora intent and machine learning
- Real customer stories
- Intent-powered ABM use cases
- Email nurtures
- Ad nurtures
- Event planning