Episode Thumbnail
Episode 76  |  23:19 min

76: Putting the "B" Back in B2B w/ Kevin Bobowski

Episode 76  |  23:19 min  |  08.27.2019

76: Putting the "B" Back in B2B w/ Kevin Bobowski

00:00
00:00
This is a podcast episode titled, 76: Putting the "B" Back in B2B w/ Kevin Bobowski. The summary for this episode is: <p>It’s not easy to succeed in a B2B company.</p> <p>There are tons of distractions that will cause you to stray from what works, and to forget your purpose. It is easy to lose sight of your target market and to spend time marketing to the wrong people.</p> <p>Kevin Bobowski, SVP of Marketing at BrightEdge, has plenty of experience in this area. He is a leader in development of go-to-market strategy and has tried-and-true B2B strategies that work.</p> <p>In this one, he shares about his belief in account based marketing, and why this works.</p> <p>Check out more sessions like Kevin's at the #FlipMyFunnel Conference on August 8th in Boston: <a href= "https://flipmyfunnel.com/2018-flipmyfunnel-conference/">https://flipmyfunnel.com/2018-flipmyfunnel-conference/</a></p> <p>(Use promo code PODCAST for a discount on tickets!)</p>

It’s not easy to succeed in a B2B company.

There are tons of distractions that will cause you to stray from what works, and to forget your purpose. It is easy to lose sight of your target market and to spend time marketing to the wrong people.

Kevin Bobowski, SVP of Marketing at BrightEdge, has plenty of experience in this area. He is a leader in development of go-to-market strategy and has tried-and-true B2B strategies that work.

In this one, he shares about his belief in account based marketing, and why this works.

Check out more sessions like Kevin's at the #FlipMyFunnel Conference on August 8th in Boston: https://flipmyfunnel.com/2018-flipmyfunnel-conference/

(Use promo code PODCAST for a discount on tickets!)

More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer