524. Direct Mail is Alive and Kicking with Account-Based Marketing

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This is a podcast episode titled, 524. Direct Mail is Alive and Kicking with Account-Based Marketing. The summary for this episode is: <p>How could something as low-tech as direct mail possibly be effective in the digital age?</p> <p>Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.</p>

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How could something as low-tech as direct mail possibly be effective in the digital age?

Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.