996: Chief Evangelism: How To Make a Customer a Brand Believer

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This is a podcast episode titled, 996: Chief Evangelism: How To Make a Customer a Brand Believer. The summary for this episode is: <p>An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the company. And that’s exactly what our guest today has done for Apple and Canva.&nbsp;</p><p>On this episode of our Takeover Tuesday series, we speak with <a href="https://www.linkedin.com/in/guykawasaki/" rel="noopener noreferrer" target="_blank">Guy Kawasaki</a>, Chief Evangelist at <a href="https://www.linkedin.com/company/canva/" rel="noopener noreferrer" target="_blank">Canva</a>, about what it means to be an evangelist and why you can’t bludgeon people to become believers.&nbsp;</p><p>What we discussed:</p><p><br></p><ul><li>Guy’s work at Apple as chief evangelist</li><li>How to be a great chief evangelist</li><li>The high importance of formal education</li><li>Looking for the difficult experiences&nbsp;</li><li>A challenge for the audience</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>

DESCRIPTION

An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the company. And that’s exactly what our guest today has done for Apple and Canva. 

On this episode of our Takeover Tuesday series, we speak with Guy Kawasaki, Chief Evangelist at Canva, about what it means to be an evangelist and why you can’t bludgeon people to become believers. 

What we discussed:


  • Guy’s work at Apple as chief evangelist
  • How to be a great chief evangelist
  • The high importance of formal education
  • Looking for the difficult experiences 
  • A challenge for the audience


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.