118: The Future of ABM (Part I): The Brutal Truth
Account Based Marketing is B2B Marketing. That might sound like a bold statement, but it’s true! If you look at marketing trends over the past 15 years, it’s mostly an evolution of technology tools. Email marketing evolved from simple email blasts, to automated email campaigns, to predictive technology for lead capture.
But since ABM began to gain steam in 2015, we’ve seen an evolution in strategy, not tools. ABM isn’t just an improvement over an existing tool, it’s a whole new ballgame.
Over the next few weeks, we’re going to be going over the future of ABM and Part 1 is all about this brutal truth: The reality is that the value of marketing in totality is defined by sales.
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