964: Targeting Audiences w/ Person-Based Advertising
Are your advertising dollars helping enable your sales team to sell to the target audience 100% of the time? Or are you missing the mark and wasting resources? If you want a strong performance from your ads that brings in C-Level leaders, person-based advertising is the way to do it.
Dmitri and Marcus cover:
- Explanation of person-based advertising
- Examples of use-case and successes
- Key takeaways at a high level
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