964: Targeting Audiences w/ Person-Based Advertising

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This is a podcast episode titled, 964: Targeting Audiences w/ Person-Based Advertising. The summary for this episode is: <p>Are your advertising dollars helping enable your sales team to sell to the target audience 100% of the time? Or are you missing the mark and wasting resources? If you want a strong performance from your ads that brings in C-Level leaders, person-based advertising is the way to do it.&nbsp;</p><p><br></p><p><a href="https://www.linkedin.com/in/lisitski/" rel="noopener noreferrer" target="_blank">Dmitri Lisitski</a>, CEO at <a href="https://www.linkedin.com/company/influ2/" rel="noopener noreferrer" target="_blank">Influ2</a>, and <a href="https://www.linkedin.com/in/marcusakerland/" rel="noopener noreferrer" target="_blank">Marcus Ackerland</a>, Senior Manager, Performance Marketing at <a href="https://www.linkedin.com/company/amplitude-analytics/" rel="noopener noreferrer" target="_blank">Amplitude</a>, discuss person-based advertising and how it can align sales and marketing.&nbsp;</p><p><br></p><p>Dmitri and Marcus cover:</p><p><br></p><ul><li>Explanation of person-based advertising</li><li>Examples of use-case and successes</li><li>Key takeaways at a high level</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>

DESCRIPTION

Are your advertising dollars helping enable your sales team to sell to the target audience 100% of the time? Or are you missing the mark and wasting resources? If you want a strong performance from your ads that brings in C-Level leaders, person-based advertising is the way to do it. 


Dmitri Lisitski, CEO at Influ2, and Marcus Ackerland, Senior Manager, Performance Marketing at Amplitude, discuss person-based advertising and how it can align sales and marketing. 


Dmitri and Marcus cover:


  • Explanation of person-based advertising
  • Examples of use-case and successes
  • Key takeaways at a high level


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.