795. Why the Unmeasurable Might Be the Key to Unlock ROI

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This is a podcast episode titled, 795. Why the Unmeasurable Might Be the Key to Unlock ROI. The summary for this episode is: <p>You’ve probably heard this phrase before:</p><p><em>What gets measured gets done.</em></p><p>Well, sometimes the reverse is true.</p><p>And if it is for you, it might be killing your ROI.</p><p>So says <a href="https://www.linkedin.com/in/chris-walker-41597028/" rel="noopener noreferrer" target="_blank"><u>Chris Walker</u></a>, CEO at <a href="https://refinelabs.com/" rel="noopener noreferrer" target="_blank"><u>Refine Labs</u></a>. He joined us today to talk about why shifting your marketing investment from performance to brand is the smart move.</p>

DESCRIPTION

You’ve probably heard this phrase before:

What gets measured gets done.

Well, sometimes the reverse is true.

And if it is for you, it might be killing your ROI.

So says Chris Walker, CEO at Refine Labs. He joined us today to talk about why shifting your marketing investment from performance to brand is the smart move.