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Episode 128  |  15:28 min

128: The Future of ABM (Part 3): Authenticity-Based Marketing

Episode 128  |  15:28 min  |  08.27.2019

128: The Future of ABM (Part 3): Authenticity-Based Marketing

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This is a podcast episode titled, 128: The Future of ABM (Part 3): Authenticity-Based Marketing. The summary for this episode is: <p><span style="font-weight: 400;">The future of ABM is Authenticity-Based Marketing.</span></p> <p><span style="font-weight: 400;">Am I just using that “Authenticity” buzzword again?</span></p> <p><span style="font-weight: 400;">No!</span></p> <p><span style="font-weight: 400;">At the end of the day authenticity will always create more trust and better relationships.  And that is what we as marketers should be chasing every day. At Terminus, we try to put more humanity into our everyday actions both inside and outside of our walls.</span></p> <p><span style="font-weight: 400;">We’re big into handwritten notes.  We expose our whole organization (including those in operations, finance, etc.) to customer stories.  We bring marketers and customer success reps to conferences, not just salespeople. We record personalized videos to send to our clients.</span></p> <p><span style="font-weight: 400;">And possibly most importantly, we’re not perfect and don’t pretend to be!</span></p> <p><span style="font-weight: 400;">This helps us connect, build empathy, and engage in real conversations.  There will always be more tools, technology, and platforms…but people still buy from people.</span></p>

The future of ABM is Authenticity-Based Marketing.

Am I just using that “Authenticity” buzzword again?

No!

At the end of the day authenticity will always create more trust and better relationships.  And that is what we as marketers should be chasing every day. At Terminus, we try to put more humanity into our everyday actions both inside and outside of our walls.

We’re big into handwritten notes.  We expose our whole organization (including those in operations, finance, etc.) to customer stories.  We bring marketers and customer success reps to conferences, not just salespeople. We record personalized videos to send to our clients.

And possibly most importantly, we’re not perfect and don’t pretend to be!

This helps us connect, build empathy, and engage in real conversations.  There will always be more tools, technology, and platforms…but people still buy from people.

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