967: A Conversational Guide to Category Buidling

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This is a podcast episode titled, 967: A Conversational Guide to Category Buidling. The summary for this episode is: <p>In this open forum conversation, we break down the myth of around category building — where most people get confused and how to better define the experience a company is building.&nbsp;</p><p><br></p><p><a href="https://www.linkedin.com/in/christopherlochhead/" rel="noopener noreferrer" target="_blank">Christopher Lochhead</a>, Co-Creator of <a href="https://www.linkedin.com/company/category-pirates/" rel="noopener noreferrer" target="_blank">Category Pirates</a>, <a href="https://www.linkedin.com/in/kevinmaney/" rel="noopener noreferrer" target="_blank">Kevin Maney</a>, Partner at <a href="https://www.linkedin.com/company/categorydesign/" rel="noopener noreferrer" target="_blank">Category Design Advisors</a>, and <a href="https://www.linkedin.com/in/alramadan/" rel="noopener noreferrer" target="_blank">Al Ramadan</a>, Founder and Category Designer at <a href="https://www.linkedin.com/company/play-bigger-advisors-llc-/" rel="noopener noreferrer" target="_blank">Play Bigger</a>, join the show to discuss category building it’s all its finer details.</p><p><br></p><p>The three cover:</p><p><br></p><ul><li>Common category building mistakes</li><li>When to use category design and when to avoid it</li><li>Driving market cap for growth companies</li><li>Inviting analysts into the cycle</li><li>Audience questions &amp; answer</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>

DESCRIPTION

In this open forum conversation, we break down the myth of around category building — where most people get confused and how to better define the experience a company is building. 


Christopher Lochhead, Co-Creator of Category Pirates, Kevin Maney, Partner at Category Design Advisors, and Al Ramadan, Founder and Category Designer at Play Bigger, join the show to discuss category building it’s all its finer details.


The three cover:


  • Common category building mistakes
  • When to use category design and when to avoid it
  • Driving market cap for growth companies
  • Inviting analysts into the cycle
  • Audience questions & answer


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.