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Episode 793  |  01:08:05 hours

793. Why Influencers Aren’t Just for B2B Organizations

Episode 793  |  01:08:05 hours  |  02.16.2021

793. Why Influencers Aren’t Just for B2B Organizations

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This is a podcast episode titled, 793. Why Influencers Aren’t Just for B2B Organizations. The summary for this episode is: <p>There is a myth out there that influencers are only useful for B2C.</p><p>Today, we’re going to set the record straight.</p><p>Influencers are more important than ever in B2B — and you can start taking advantage of their help today.</p><p>In this Takeover episode, host <a href="https://www.linkedin.com/in/caseycheshire" rel="noopener noreferrer" target="_blank"><u>Casey Cheshire</u></a> speaks with Neal Schaffer, CEO &amp; Principal Social Media Strategy Consultant at <a href="https://nealschaffer.com/" rel="noopener noreferrer" target="_blank"><u>NealSchaffer.com</u></a>, about how B2B companies can leverage influencer marketing.</p>

There is a myth out there that influencers are only useful for B2C.

Today, we’re going to set the record straight.

Influencers are more important than ever in B2B — and you can start taking advantage of their help today.

In this Takeover episode, host Casey Cheshire speaks with Neal Schaffer, CEO & Principal Social Media Strategy Consultant at NealSchaffer.com, about how B2B companies can leverage influencer marketing.

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