Episode Thumbnail
Episode 230  |  15:15 min

230: Flashback - How to Build a Killer B2B Brand w/ Edward Ford

Episode 230  |  15:15 min  |  08.27.2019

230: Flashback - How to Build a Killer B2B Brand w/ Edward Ford

00:00
00:00
This is a podcast episode titled, 230: Flashback - How to Build a Killer B2B Brand w/ Edward Ford. The summary for this episode is: <p><span style="font-weight: 400;">What do you think of when you think about brand marketing?</span></p> <p><span style="font-weight: 400;">Most people probably think about fluff.</span></p> <p><span style="font-weight: 400;">And this couldn’t more true than in the B2B and SaaS world.</span></p> <p><span style="font-weight: 400;">But according to</span> <a href= "https://www.linkedin.com/in/fordedward/" target="_blank" rel= "noopener"><span style="font-weight: 400;">Edward Ford</span></a><span style="font-weight: 400;">, there are 3 drivers that are bringing brand to the forefront in the SaaS world.</span></p> <ol> <li><strong>A shift from commodity to experiences</strong></li> <li><strong>A shift in power from those that own the supply to those that own the demand.</strong></li> <li><strong>A shift from building products to building brands</strong></li> </ol> <p><span style="font-weight: 400;">Is your company focused on building a brand?</span></p>

What do you think of when you think about brand marketing?

Most people probably think about fluff.

And this couldn’t more true than in the B2B and SaaS world.

But according to Edward Ford, there are 3 drivers that are bringing brand to the forefront in the SaaS world.

  1. A shift from commodity to experiences
  2. A shift in power from those that own the supply to those that own the demand.
  3. A shift from building products to building brands

Is your company focused on building a brand?

More Episodes

Welcome to MOVE: The Go to Market Podcast

Welcome to MOVE: The Go to Market Podcast

1000: The End of The Flip My Funnel Podcast? What Happens Next...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

999: From CMO to CEO: Lessons For Any Aspiring Marketer

998: Knowing Who Owns Strategy: How To Align Your Business

998: Knowing Who Owns Strategy: How To Align Your Business

997: The Modern Leader: Strategies to Maintain High-Level Employees

997: The Modern Leader: Strategies to Maintain High-Level Employees

996: Chief Evangelism: How To Make a Customer a Brand Believer

996: Chief Evangelism: How To Make a Customer a Brand Believer