952: Unlocking The Full Potential Of ABM

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This is a podcast episode titled, 952: Unlocking The Full Potential Of ABM. The summary for this episode is: <p>We all know what ABM is, right? It’s sending out generic emails to customers <em>but </em>auto filling their name at the top so they feel special.&nbsp;&nbsp;</p><p><br></p><p>...we must do better.</p><p><br></p><p>ABM is about genuine personalization, not the faux-attempts that plague the space and everyone can see through.</p><p><br></p><p>We speak with <a href="https://www.linkedin.com/in/jimmehta/" rel="noopener noreferrer" target="_blank">Jimit Mehta</a>, Head of ABM at <a href="https://www.linkedin.com/company/commerceiq/" rel="noopener noreferrer" target="_blank">CommerceIQ</a>, about the idea of hyper-personalization at scale using ABM to its full potential.&nbsp;</p><p>&nbsp;</p><p>Jimit covers:</p><p><br></p><ul><li>Understanding hyper-personalized ABM</li><li>Getting the most out of personalization automation&nbsp;</li><li>Consistent data testing</li></ul><p><br></p><p><em>This is a #FlipMyFunnel podcast. Check us out </em><a href="https://itunes.apple.com/us/podcast/156-how-to-break-out-sales-obscurity-by-leveraging/id1155097337?i=1000417280289&amp;mt=2" rel="noopener noreferrer" target="_blank"><em>on Apple Podcasts</em></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><em>Spotify</em></a><em>, or </em><a href="https://flipmyfunnel.com/podcast/" rel="noopener noreferrer" target="_blank"><em>here</em></a><em>.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for Flip My Funnel in your favorite podcast player.</em></p><p><br></p><p><br></p>

DESCRIPTION

We all know what ABM is, right? It’s sending out generic emails to customers but auto filling their name at the top so they feel special.  


...we must do better.


ABM is about genuine personalization, not the faux-attempts that plague the space and everyone can see through.


We speak with Jimit Mehta, Head of ABM at CommerceIQ, about the idea of hyper-personalization at scale using ABM to its full potential. 

 

Jimit covers:


  • Understanding hyper-personalized ABM
  • Getting the most out of personalization automation 
  • Consistent data testing


This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.