952: Unlocking The Full Potential Of ABM
We all know what ABM is, right? It’s sending out generic emails to customers but auto filling their name at the top so they feel special.
...we must do better.
ABM is about genuine personalization, not the faux-attempts that plague the space and everyone can see through.
- Understanding hyper-personalized ABM
- Getting the most out of personalization automation
- Consistent data testing
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