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Episode 531  |  32:39 min

535. How to Be an Effective CMO

Episode 531  |  32:39 min  |  02.03.2020

535. How to Be an Effective CMO

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This is a podcast episode titled, 535. How to Be an Effective CMO. The summary for this episode is: <p><span style="font-weight: 400;">How to be a good CMO: Think like a CFO. Act like a CRO. Talk like a CMO.</span></p> <p><span style="font-weight: 400;">Of course, there’s a little more to it than that. But you get the picture.</span></p> <p><span style="font-weight: 400;">In this episode of #FMF, I catch up with the CMO at</span> <a href= "http://www.blackbox-consulting.com/who-we-are"><span style= "font-weight: 400;">BlackBox Consulting & Advisory</span></a><span style="font-weight: 400;">,</span> <a href="https://www.linkedin.com/in/denmarkfrancisco/"><span style="font-weight: 400;"> Denmark Fransisco</span></a><span style="font-weight: 400;">. We discuss the key attributes any prolific CMO needs in their toolbelt.</span></p> <p><span style="font-weight: 400;">Here’s what we’re unpacking today:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What keeps effective CMOs up at night.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How and why to manage your team according to KPIs.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Key ABM findings for CMOs to consider.</span></li> </ul> <p><em><span style="font-weight: 400;">To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on</span></em> <a href= "https://podcasts.apple.com/us/podcast/flipmyfunnel-podcast/id1155097337?mt=2"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a> <em><span style="font-weight: 400;">or</span></em> <a href= "https://flipmyfunnel.com/podcast/"><em><span style= "font-weight: 400;">tune in on our website</span></em></a><em><span style= "font-weight: 400;">.</span></em></p> <p>-----</p> <p class="p1">Join Sangram's "<a href= "https://www.linkedin.com/pulse/how-focus-most-important-work-your-life-hint-first-90-sangram-vajre/"><span class="s1">Becoming Intentional</span></a>" newsletter for  1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.</p>

How to be a good CMO: Think like a CFO. Act like a CRO. Talk like a CMO.

Of course, there’s a little more to it than that. But you get the picture.

In this episode of #FMF, I catch up with the CMO at BlackBox Consulting & Advisory, Denmark Fransisco. We discuss the key attributes any prolific CMO needs in their toolbelt.

Here’s what we’re unpacking today:

  • What keeps effective CMOs up at night.
  • How and why to manage your team according to KPIs.
  • Key ABM findings for CMOs to consider.

To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

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Join Sangram's "Becoming Intentional" newsletter for  1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

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