GTM is a group effort with Muhammad Yasin

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This is a podcast episode titled, GTM is a group effort with Muhammad Yasin. The summary for this episode is: <p>Who owns go-to-market has been our big question so far, but how about what makes up a solid go-to-market strategy?</p><p>In this episode, Sangram sits down with Muhammad Yasin, marketing expert and host of the Agile Marketing Podcast, to dive into all the aspects of a successful GTM strategy. Muhammad discusses how marketing isn’t the only contributor to GTM strategy, each department is a building block that contributes to overall success.</p><p><em>This is a #MOVE podcast. Check us out on </em><a href="https://podcasts.apple.com/us/podcast/move-the-go-to-market-podcast/id1155097337" rel="noopener noreferrer" target="_blank"><strong><em>Apple Podcasts</em></strong></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><strong><em>Spotify</em></strong></a><em>, or </em><a href="https://terminus.com/the-move/" rel="noopener noreferrer" target="_blank"><strong><em>here</em></strong></a><em>. Check out </em><a href="http://themovebook.com/" rel="noopener noreferrer" target="_blank"><strong><em>themovebook.com</em></strong></a><em> and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for MOVE in your favorite podcast player.</em></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://terminus.com/the-move/" rel="noopener noreferrer" target="_blank">MOVE: The 4-Question Go-To-Market Framework</a></li></ul><p><strong>Key Takeaways:</strong></p><ul><li>“Go to market is not just the sales channel.”</li><li>Small departments can make a big impact—with intentional strategy.</li><li>Good relationships between each team and department in your GTM strategy are the keys to success.</li></ul><p><br></p>

DESCRIPTION

Who owns go-to-market has been our big question so far, but how about what makes up a solid go-to-market strategy?

In this episode, Sangram sits down with Muhammad Yasin, marketing expert and host of the Agile Marketing Podcast, to dive into all the aspects of a successful GTM strategy. Muhammad discusses how marketing isn’t the only contributor to GTM strategy, each department is a building block that contributes to overall success.

This is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here. Check out themovebook.com and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.

Listening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.

Additional Resources:

Key Takeaways:

  • “Go to market is not just the sales channel.”
  • Small departments can make a big impact—with intentional strategy.
  • Good relationships between each team and department in your GTM strategy are the keys to success.