GTM is a group effort with Muhammad Yasin
Who owns go-to-market has been our big question so far, but how about what makes up a solid go-to-market strategy?
In this episode, Sangram sits down with Muhammad Yasin, marketing expert and host of the Agile Marketing Podcast, to dive into all the aspects of a successful GTM strategy. Muhammad discusses how marketing isn’t the only contributor to GTM strategy, each department is a building block that contributes to overall success.
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- “Go to market is not just the sales channel.”
- Small departments can make a big impact—with intentional strategy.
- Good relationships between each team and department in your GTM strategy are the keys to success.