This is a podcast episode titled, GTM is a group effort with Muhammad Yasin. The summary for this episode is: <p>Who owns go-to-market has been our big question so far, but how about what makes up a solid go-to-market strategy?</p><p>In this episode, Sangram sits down with Muhammad Yasin, marketing expert and host of the Agile Marketing Podcast, to dive into all the aspects of a successful GTM strategy. Muhammad discusses how marketing isn’t the only contributor to GTM strategy, each department is a building block that contributes to overall success.</p><p><em>This is a #MOVE podcast. Check us out on </em><a href="https://podcasts.apple.com/us/podcast/move-the-go-to-market-podcast/id1155097337" rel="noopener noreferrer" target="_blank"><strong><em>Apple Podcasts</em></strong></a><em>, </em><a href="https://open.spotify.com/show/6eUjrycMz5QTHHW6nee2Ao" rel="noopener noreferrer" target="_blank"><strong><em>Spotify</em></strong></a><em>, or </em><a href="https://terminus.com/the-move/" rel="noopener noreferrer" target="_blank"><strong><em>here</em></strong></a><em>. Check out </em><a href="http://themovebook.com/" rel="noopener noreferrer" target="_blank"><strong><em>themovebook.com</em></strong></a><em> and you will find all the templates and scorecards to download for free and even an assessment that will help you find your next MOVE, faster.</em></p><p><em>Listening on a desktop &amp; can’t see the links? Just search for MOVE in your favorite podcast player.</em></p><p><strong>Additional Resources:</strong></p><ul><li><a href="https://terminus.com/the-move/" rel="noopener noreferrer" target="_blank">MOVE: The 4-Question Go-To-Market Framework</a></li></ul><p><strong>Key Takeaways:</strong></p><ul><li>“Go to market is not just the sales channel.”</li><li>Small departments can make a big impact—with intentional strategy.</li><li>Good relationships between each team and department in your GTM strategy are the keys to success.</li></ul><p><br></p>