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Episode 97  |  25:10 min

97: In Search of the Customer Promised Land w/ Andy Raskin

Episode 97  |  25:10 min  |  08.27.2019

97: In Search of the Customer Promised Land w/ Andy Raskin

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This is a podcast episode titled, 97: In Search of the Customer Promised Land w/ Andy Raskin. The summary for this episode is: <p><span style="font-weight: 400;">How would you want customers to answer this question:  </span></p> <p><span style="font-weight: 400;">How has (insert your company’s name) changed your life?</span></p> <p><span style="font-weight: 400;">According to strategic storytelling consultant Andy Raskin,</span> <strong>The Promised Land</strong> <span style="font-weight: 400;">lies at the intersection of the change in the life of the customer to which we are committed and the undeniable relevant change in the world which makes that change necessary.</span></p> <p><span style="font-weight: 400;">We all want to be</span> <strong>customer centric</strong><span style="font-weight: 400;">, yet often our mission statements reflect what WE want for our customers rather than being reflective of our actual customer.</span></p> <p><span style="font-weight: 400;">If we can reframe the company narrative with the customer as both warrior and hero alike, we will tell a more compelling and strategic story.  The language of that story will drive our actions and overall strategy as a company.</span></p> <p><span style="font-weight: 400;">And before we know it we won’t just</span> <em><span style="font-weight: 400;">want</span></em> <span style="font-weight: 400;">to be customer-centric….we actually will be.</span></p>

How would you want customers to answer this question:  

How has (insert your company’s name) changed your life?

According to strategic storytelling consultant Andy Raskin, The Promised Land lies at the intersection of the change in the life of the customer to which we are committed and the undeniable relevant change in the world which makes that change necessary.

We all want to be customer centric, yet often our mission statements reflect what WE want for our customers rather than being reflective of our actual customer.

If we can reframe the company narrative with the customer as both warrior and hero alike, we will tell a more compelling and strategic story.  The language of that story will drive our actions and overall strategy as a company.

And before we know it we won’t just want to be customer-centric….we actually will be.

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