62: Why Engagement is Marketing 2.0 w/ Jill Rowley

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This is a podcast episode titled, 62: Why Engagement is Marketing 2.0 w/ Jill Rowley. The summary for this episode is: <p><span style="font-weight: 400;">Marketing in today’s world is all about engaging with a potential buyer. Or at least it should be.</span></p> <p><span style="font-weight: 400;">But too often, a seller simply automates the process. There’s no trust, no knowledge and no value to the buyer.</span></p> <p><span style="font-weight: 400;">How many times have we all received an unsolicited email from someone who clearly sent out that same email to a thousand other buyers?  How did you feel?</span></p> <p><span style="font-weight: 400;">Probably the same way our latest guest,</span> <a href= "https://www.linkedin.com/in/jillrowley/"><span style= "font-weight: 400;">Jill Rowley,</span></a> <span style= "font-weight: 400;">Chief Growth Officer for Marketo feels about those emails.</span></p> <p><span style="font-weight: 400;">Jill came on our show to tell us about engagement -- a whole new marketing philosophy.</span></p>

DESCRIPTION

Marketing in today’s world is all about engaging with a potential buyer. Or at least it should be.

But too often, a seller simply automates the process. There’s no trust, no knowledge and no value to the buyer.

How many times have we all received an unsolicited email from someone who clearly sent out that same email to a thousand other buyers?  How did you feel?

Probably the same way our latest guest, Jill Rowley, Chief Growth Officer for Marketo feels about those emails.

Jill came on our show to tell us about engagement -- a whole new marketing philosophy.