62: Why Engagement is Marketing 2.0 w/ Jill Rowley
Marketing in today’s world is all about engaging with a potential buyer. Or at least it should be.
But too often, a seller simply automates the process. There’s no trust, no knowledge and no value to the buyer.
How many times have we all received an unsolicited email from someone who clearly sent out that same email to a thousand other buyers? How did you feel?
Probably the same way our latest guest, Jill Rowley, Chief Growth Officer for Marketo feels about those emails.
Jill came on our show to tell us about engagement -- a whole new marketing philosophy.